Fashion Designer of the Month January 2020

Danielle Bernstein, or better known as “WeWoreWhat” is an instagram mogul turned fashion designer. In 2010, Bernstein started a fashion blog showcasing NYC Streetstyle, what started off as a ‘hobby’ has now earned her over 2 million instagram followers and multiple extremely successful brand collaborations with brands such as Joes Jeans, Bloomingdales and Onia. Danielle has rebranded herself from an influencer/blogger to a entrepreneur, designer and social media powerhouse. Bernstein collaborated with luxury swimwear line, Onia in March of 2019 and in only 3 hours the duo generated $1 million dollars in sales. Since then, Bernstein has launched her own brand ShopWeWoreWhat offering a range of products from luxury swimwear, overalls, jumpsuits to cover ups. Bernstein’s success speaks for itself, as she has been recognized as Forbes 30 under 30, additionally her products have been seen on celebrities such as Khloe Kardashian, Kylie Jenner, Bella Hadid, Vanessa Hudgens, etc. Danielle Bernstein continues to find niche’s in the market, serving as a perfect example of how creativity, drive, and individuality can lead to astonishing success.

Danielle Bernstein