Maxwell grew up in Longview, Texas and studied photography at St. Edward’s University in Austin. After interning for stylist Deborah Afshani, he went on to work with Edward Enninful before getting a job with Nicola Formichetti in 2010. Two years later, he became Lady Gaga’s fashion director.

In 2015, Maxwell established his ready-to-wear label, which is designed and produced in New York City. The brand launched an advertising campaign for its second season, Autumn/Winter 2016, shot by Maxwell and featuring a diverse group of models including Blanca Padilla, Herieth Paul, Leila Nda and Riley Montana.

Several notable public figures, royals and Hollywood actresses are already loyal customers: Michelle Obama, Meghan Markle, Lady Gaga, Oprah and Blake Lively frequently sport Maxwell’s signature powersuits and structural tailoring.

Maxwell was awarded the 2018 Woolmark New York Semifinal Prize Award, 2016 Fashion Group International Rising Star Award for Womenswear, the 2016 CFDA Swarovski Award for Womenswear, and was named a finalist for the 2016 LVMH Prize.