Jim Jones is a hip hop force of nature. With a new show on VH1 and a reunion with his beloved Harlem group Dipset, his buzz is sky high on the eve of his fifth album, Capo. Due out April 5 on Entertainment One, it features Raekwon, Snoop Dogg, Roscoe Dash, Cam'ron, Juelz Santana, Vado, and Rell. First singles "Perfect Day" and "Everybody Jones" are blowing up radio, and the work is poised to build on the success of his last two smash albums, Hustler's P.O.M.E. and Pray IV Reign. "I've got some great music and great producers on there," says Jones of Capo, adding that it is chock-full of memorable sing alongs. "I think we did pretty good on the anthem side of things."

Jones has both street credibility and boardroom sensibility in spades, selling not just his music but his intelligent-yet-aggressive lifestyle. Jones doesn't follow trends - he sets them, and believes the music business is 10% talent, 90% business. "If you're a talented person in this game you have an opportunity to make money, but there are talented people everywhere who don't make a dime," he says. "The game is to be sold, not told." Accordingly, his ventures have included serving as the co-CEO of Diplomat Records and the former Vice President of Urban A&R with eOne. He has also directed videos, served as a consultant, and even taught a high school class. "When I set out to do something, I don't stop until it's done," he adds. "Idle time is the devil's playground, and I'm trying to make it to heaven."

Beginning March 14 he stars in a new VH1 docu-soap series called Love & Hip Hop. The show chronicles drama and triumph in the lives of him and his longtime girlfriend Chrissy Lampkin, as well as four other women who are connected to hip hop. This year Jones also continues his partnership with Fuse, though a slate of programming called "Jim Jones TV," in which he puts fans through shopping challenges, gives them free cab rides, and picks his favorite videos. Meanwhile, he can be seen in a visually-explosive Converse Star Chevron TV spot called "The Procession," which also features everyone from Dr. J to Carlos Arroyo of the Miami Heat.

He's loved hip hop ever since breakdancing on the living room floor with his mother in their home in the Bronx, before moving to Harlem. "She got me hooked on the hip hop lifestyle," he remembers. "Backspinnin', electric boogeyin', moonwalking, everything." With his childhood buddy and future Dipset crewmate Freekey Zekey he would cut class, sell drugs, fight, and run through the streets. He later met the man with whom he co-founded Dipset, Cam'ron, on the east side of Harlem, and his experiences at the Tunnel nightclub cemented his desires to make rap part of his future. "I used to call it church. It opened my eyes that music was the new way to hustle, instead of selling drugs."

Jones hit the scene as Cam'ron's hype man and behind-the-scenes guy, before moving to the forefront. "It just happened organically," he says. "I watched Cam making all this money off the shows, and [realized] that to make real money I had to jump into the music end." After adding Juelz Santana, The Diplomats signed to Roc-A-Fella Records, and the act's 2003 debut Diplomatic Immunity is a full-fledged hip hop classic, highlighted by explosive tracks like "Ground Zero." Having acquired the nickname "Capo" from the infrastructure of the mob, he excelled on their second work, Diplomatic Immunity 2, and helped broker their recent reunion, which will result in a highly-anticipated new album this summer. "It's great to be back with the dudes who understand me the most," he says. "They're the dudes I started in this game with, and they're the ones I'm trying to finish it with."

Along the way Jones blew up as a solo star, with 2004's On My Way to Church and 2005's Harlem: Diary of a Summer setting the stage for the following year's monster hit, Hustler's P.O.M.E. (Product of My Environment). Released by Diplomat Records and KOCH (now eOne), the album came in at number 1 on Billboard's rap chart (#6 on the Top 200), sold over 100,000 copies its first week, and featured platinum single "We Fly High." The song's "Ballin'" ad lib inspired people everywhere to mime jump shots, and was the basis for celebrations following sacks by New York Giants players. After signing with Columbia Records, Jones released 2009's Pray IV Reign (Columbia/Sony), which debuted at #9 on the Billboard 200 and spawned the gold single, "Pop Champagne." To promote the album Jones thought outside of the box, putting together an off-Broadway play called Hip-Hop Monologues: Inside the Life and Mind of Jim Jones.

For Capo he spent months creating and choosing from over 60 songs, and the result is his strongest work to date. "Perfect Day," is an inspirational ballad featuring Chink Santana and Logic that has been in constant radio rotation. "It's something different than people are used to me doing, but it's always good to be doing something different," Jones notes and most recently released "Everybody Jones" is the record where Jim gets back to basics. A hard hitting beat, slick phrases and a sure club banger which completely rounds out the album and brings it all together. Capo is the perfect album for the streets and for music lovers all over the world, and cements Jones' place in history as a hip hop juggernaut.

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