Japan is a global powerhouse when it comes to skincare, and when you learn that the country has the highest per capita spending on skincare in the world, it’s not hard to see why. Statistics show that Japanese consumers are highly discerning of the products they use, and are dedicated to beauty routines that maximize functionality and simplicity; from the use of SPF lip balms to the Japanese diet, skin-supporting wellness habits are a priority there. These high standards have led to Japanese skincare companies using only the highest-quality ingredients in their oils, creams, and serums, earning some J-beauty products the title of being the best on the market.
I myself can attest to the quality of Japanese skincare, and I’d love for more people to realize its greatness. Without further ado, here are four popular Japanese skincare products that are guaranteed to leave your skin feeling brand new.
The OG Japanese cleansing oil by DHC is a cult classic that does an exceptional job of nourishing the skin and washing away impurities, giving you that much-sought-after youthful glow. It contains eight ingredients that are suitable for all skin types, including olive fruit oil, rosemary leaf oil, and vitamin E. Olive oil helps combat free radicals while leaving pores clear and unclogged, while vitamin E prevents signs of aging. This product also balances oil production, so you don’t have to worry about disrupting your skin’s natural processes.
Another J-beauty fan favorite, the Biore UV Aqua Rich is a watery SPF 50 essence that acts as a sunscreen while giving your skin a dewy and hydrated glow (if you can’t already tell, “glass” skin is big in Japan). The essence is a citrusy blend of orange, grapefruit, and lemon extract, all of which are easily absorbed. I personally love this one, and in my opinion, it beats many of the similarly-priced American sunscreens I’ve tried.
Shiseido is a leading brand in Japan, and products like their Ultimune Power Infusing Concentrate serum are the reason why. This serum is made of a potent antioxidant formula using ImuGeneration technology, which boosts the skin’s natural abilities to improve its condition. It also reduces redness, improves skin texture, and contributes to overall skin health.
I might have saved the best for last–and that would be SK-II’s Facial Treatment Essence, which has won multiple awards and has gained a cult following worldwide. Not surprising, considering that SK-II paved the way for later skincare brands. This serum, which should be applied twice a day if possible, super-hydrates the skin, prevents dryness, and encourages rapid skin-surface renewal. It’s also lightweight. While this serum is more on the expensive side, fans of SK-II’s essences would say that they’re worth their weight in gold.