5 Cruelty-Free Makeup Brands to Get Behind

Unethical practices in the cosmetics industry are no secret, but several years ago, you would have been hard-pressed to find a major makeup brand that didn’t test on animals. Fortunately, times have changed, and makeup enthusiasts in 2022 now have a wider array of ethical, animal cruelty-free makeup brands to choose from than ever before. If you’re looking to put your money behind a brand that upholds the safety of our fellow animals (yes, humans are animals, too!), you can start with the five cruelty-free companies on this list.

  1. Wet n Wild

Sporting some of the best budget-friendly shades on the market, Wet n Wild has built an identity for itself by being the drugstore makeup staple. Though the brand can, in fact, only be found at drugstores, Wet n Wild products are well-suited for all ages and skin types and are known for their “luxurious” feel that rivals even the likes of pricier competitors. What’s more, Wet n Wild prides itself on being cruelty-free and even makes it a point to work with vendors who share the same values.

  1. NYX

NYX is another iconic low-cost brand, a reputation founder Toni Ko has worked hard to secure. NYX was born when Ko wanted to bridge the gap between prestigious and affordable, so you know you’re getting your money’s worth. With its drugstore price tags and high-quality formulas that keep your makeup on all day, you’d also be pleased to know that NYX takes its cruelty-free status very seriously. Its products are also PETA-certified vegan.

  1. About-Face

Singer and two-time Grammy nominee Halsey’s vegan makeup line, About-Face, is one of the latest major cruelty-free brands to hit store shelves. The company has promoted itself as a “multidimensional color beauty brand rooted in innovation, self-expression, and high performance,” sporting a colorful catalog of creamy and easy-to-apply products that have won the favor of several notable beauty influencers. Aside from About-Face’s dedication to veganism, the company also hosts a number of teen-aimed workshops that teach the importance of social media literacy.

  1. Milk Makeup 

Milk Makeup is another contender in the latest wave of “clean” makeup lines, but this Sephora-exclusive cruelty-free brand doesn’t cut any corners when it comes to sourcing its ingredients. Milk Makeup is all about the quick and effortless look, and it does so with simple vegan ingredients that, for the most part, can be pronounced by the average person. Their catalog includes a variety of creams, stick products, concealers, and blushes to complete that fresh-faced look.

  1. BLK/OPL

Female-owned BLK/OPL has devoted itself to creating skincare and makeup for people of color for over 25 years. The company is perhaps known for being one of the first to offer products under $20 without sacrificing quality, so fear not for the well-being of your wallet when shopping with them. Their website states that they are the “Celebrity Makeup Artist’s Choice with richly pigmented makeup and dermatologist-approved skincare,” which is pretty impressive for a brand that doesn’t reflect “celebrity” prices. Though the brand has won numerous awards, BLK/OPL has never lost sight of its mission to be cruelty-free and vegan.

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