5 Cruelty-Free Makeup Brands to Get Behind

Unethical practices in the cosmetics industry are no secret, but several years ago, you would have been hard-pressed to find a major makeup brand that didn’t test on animals. Fortunately, times have changed, and makeup enthusiasts in 2022 now have a wider array of ethical, animal cruelty-free makeup brands to choose from than ever before. If you’re looking to put your money behind a brand that upholds the safety of our fellow animals (yes, humans are animals, too!), you can start with the five cruelty-free companies on this list.

  1. Wet n Wild

Sporting some of the best budget-friendly shades on the market, Wet n Wild has built an identity for itself by being the drugstore makeup staple. Though the brand can, in fact, only be found at drugstores, Wet n Wild products are well-suited for all ages and skin types and are known for their “luxurious” feel that rivals even the likes of pricier competitors. What’s more, Wet n Wild prides itself on being cruelty-free and even makes it a point to work with vendors who share the same values.

  1. NYX

NYX is another iconic low-cost brand, a reputation founder Toni Ko has worked hard to secure. NYX was born when Ko wanted to bridge the gap between prestigious and affordable, so you know you’re getting your money’s worth. With its drugstore price tags and high-quality formulas that keep your makeup on all day, you’d also be pleased to know that NYX takes its cruelty-free status very seriously. Its products are also PETA-certified vegan.

  1. About-Face

Singer and two-time Grammy nominee Halsey’s vegan makeup line, About-Face, is one of the latest major cruelty-free brands to hit store shelves. The company has promoted itself as a “multidimensional color beauty brand rooted in innovation, self-expression, and high performance,” sporting a colorful catalog of creamy and easy-to-apply products that have won the favor of several notable beauty influencers. Aside from About-Face’s dedication to veganism, the company also hosts a number of teen-aimed workshops that teach the importance of social media literacy.

  1. Milk Makeup 

Milk Makeup is another contender in the latest wave of “clean” makeup lines, but this Sephora-exclusive cruelty-free brand doesn’t cut any corners when it comes to sourcing its ingredients. Milk Makeup is all about the quick and effortless look, and it does so with simple vegan ingredients that, for the most part, can be pronounced by the average person. Their catalog includes a variety of creams, stick products, concealers, and blushes to complete that fresh-faced look.

  1. BLK/OPL

Female-owned BLK/OPL has devoted itself to creating skincare and makeup for people of color for over 25 years. The company is perhaps known for being one of the first to offer products under $20 without sacrificing quality, so fear not for the well-being of your wallet when shopping with them. Their website states that they are the “Celebrity Makeup Artist’s Choice with richly pigmented makeup and dermatologist-approved skincare,” which is pretty impressive for a brand that doesn’t reflect “celebrity” prices. Though the brand has won numerous awards, BLK/OPL has never lost sight of its mission to be cruelty-free and vegan.


Join Our Mailing List

    Recent Articles

    5 Black-Owned Beauty Brands to Support During Black History Month and Beyond

    Investing in Black businesses and sustaining our coins is a fantastic way for us to demonstrate our pride and show that we support the community. Black creatives have successfully flipped the script in the beauty industry. Since the beginning of time, black women have shaped the beauty game, and now we can elevate it on a broader scale. We can always find what we are looking for with a wide variety of brands offering products in skincare, makeup, haircare, body care, and grooming.

    The Problematic Beauty Standards of the ‘It Girl’ and ‘Clean Girl’ Trends

    Social media has been telling us girls, how to look, behave, and thrive since the very beginning. A role that in the past was reserved for TV, female product commercials, and magazines has now been taken over by these multiple social interfaces, with one major difference: they’re collaborative—which means that on social media, we get to chip in, judge one another, scrutinize every aspect of someone else’s life, and of course, lie.

    Beauty Products Need More Universal Designs for People With Disabilities

    In addition to aesthetics, you might not consider whether you have trouble distinguishing shampoo from conditioner if you have limited vision or if you have problems opening eyeliner caps when you have limited mobility. One in four Americans and 1.3 billion people worldwide with disabilities find buying a new product a disheartening process that many beauty lovers likely take for granted.

    3 of the Easiest Beauty Trends You Can Try Now

    With so many new fashion and beauty trends on the rise, it can be difficult to decide where to start first. Everything from haircuts, to make-up, to nails is serving up fresh looks this winter 2023 season. For those out there that are struggling to decide where to begin, I have compiled three super easy beauty trends that are stylish, trending, and can be done at home.

    Let’s Unpack the Mielle Hair Oil TikTok Controversy

    A new trend has taken over tiktok once again but this time, it’s reigniting a discussion of the way white creators all too often, appropriate beauty practices from black and brown communities.

    In a video posted on December 28, 22-year-old influencer Alix Earle listed her top Amazon purchases of 2022. One of her favorite beauty, wellness, and tech finds is Mielle Organics’ Rosemary Mint Scalp & Hair Strengthening Oil, which is often used by those with curly or textured hair. (Mielle, a Black-owned brand, specializes in natural hair products.)

    Best Celebrity Beauty and Makeup Brands

    To me, beauty has always been associated with celebrities. With this being said, it is also obvious that many celebrities have endorsed beauty and makeup brands throughout time. This has led to the creation of celebrity beauty brands. From endorsing beauty and makeup lines to launching their own product lines, celebs have come a long way. It all started with the launching of fragrances, but as time has gone on, many celebs have ventured into the makeup industry as well.

    Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!