Adidas in Chains

Jeremy Scott, one of the visionary designers from Los Angeles, designed a pair of orange-and-purple sneakers for Adidas. Inspired by a toy monster from the 1980s, the sneakers are extremely bold and edgy, yet impossibly unique. Their fame unfortunately did not last long. Some critics, such as Jesse Jackson, claimed that the shoes look slave-like. Jackson referred to history and America’s past problems with racial degradation. He also stated: “The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution, is offensive, appalling and insensitive,” After this statement Adidas was forced to cancel the $350 sneaker.
The question is: was this really meant to be racist? Adidas stated: “The sneaker is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery,” The new design got plenty of attention, and was favored by many. Adidas never wanted to offend anyone. The idea of the shoe is really creative, interesting, and might be reconsidered. However, would the chain sneakers be a success on the market? Maybe we’ll find out if Adidas ever decides to bring this design out to its stores.


Join Our Mailing List

Recent Articles

“Legging Legs” banned on TikTok: Why?

What are “Legging Legs”? “Legging Legs,” the repackaged trend of having skinny legs that show a gap between thighs, is causing waves amongst TikTokers. The

Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!