Summertime in New York is known for the hottest temperatures, hottest events and the hottest street fashion. Every year there’s a brand that takes over the Summer. Nike has been on top for as long as I can remember with their classic Air Force 1, and they kept consumers light on their feet last year with their Roshe Runs. But this Summer, Adidas is giving everyone a run for their money!
Adidas has the streets looking like a scene out of the 80s again! School kids are dressed head to toe in stripes and trefoil and I know some 80s babies who never stopped rocking their shell-toes! I think they owe a lot of their recent popularity to their amazing collaborations. Pusha-T, Teyana Taylor, Raf Simons, and Kanye West are just a few of the big names Adidas has been worked with. Adidas’ most recent collab, the Originals Superstar Supercolor Pack with Pharrell Williams featured their classic ‘Superstar’ made available in 50 different colors from “Semi Solar Pink”, to “Collegiate Gold” to “Sharp Blue”. On Adidas.com, only “Brown” remains out of all 50 colors that were released at the end of March.
My personal Adidas favorite is the Stan Smith. Minimal logo, great comfort and effortless style. Adidas has always been a leader in the game especially these past several months and the I can tell heat won’t be the only thing hot in the streets this Summer!
Do you have a staple pair of Adidas? Comment below!
Op-Ed: The Collateral Damages of Fast Fashion
Fast fashion is the quick and cheap production of merchandise; it is also described as the production of “clothing designs that move quickly from the catwalk to stores to take advantage of trends. The collections are often based on styles presented at Fashion Week runway shows or worn by celebrities.” In other words, it is the perfect combination of cheap and convenience for the customer that can’t imagine a life where they’re not staying in the loop. This fast-production of clothes, however, has so many collateral damages, damages ranging from the exacerbation of climate change to the industry’s connection to sweatshops.