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Ariana Grande Teases New Beauty Brand Coming This Month

No, you’re not dreaming. Ariana Grande has posted on her Instagram a teaser for her new makeup line, R.E.M. Beauty. Grande herself is dressed in a ‘60s inspired space cowboy outfit and holding a large lipstick tube. The teaser comes after the main announcement last month. Grande has been working on the brand for two years and is collaborating with Forma Brands, best known for their work with Morphe and Lipstick Queen.

Not many details have been released about what is dropping in November, other than that it will be launched as a series of drops rather than a large collection. Each drop is known as a “Chapter.” The first, titled “Ultraviolet,” will focus on the eyes and include products such as liquid and glitter eyeshadows, eyeliner pens, mascara, lipsticks, and “tingly” lip glosses.

In what some may claim to be an oversaturated market, the makeup world has seen multiple celebrities throughout the past few years start their own makeup lines. Grande has stated R.E.M. Beauty was not created with the intention of solely making money and joining a culture trend, but rather an extension of her creativity and music. In an interview with Allure, Grande said, “you can never have enough makeup, just like you can never have enough music.”

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