BeReal: Why is it Different From Other Social Media

In the past couple of months, BeReal has gained popularity amongst the younger generation. Just like Snapchat and Instagram, BeReal is being used daily, but what makes it different? 

BeReal is a French app developed by a former GoPro employee Alexis Berreyat late 2019. 

The way the app works is simple, you get a BeReal notification, which you’ve got to act on quickly because it means that you have 2 minutes to capture your BeReal. Your BeReal consists of two photos taken with both the front and back camera simultaneously. 

What makes this app unique is its ability to dodge controversy and judgment. Many people use BeReal privately, with just friends, while others use it publicly. 

The app has been compared to Snapchat streaks, where you have to send each other a snap every day to keep up the streaks. While it might be the same concept where you send pictures daily, it’s done differently. 

And of course, Instagram copied BeReal with their new Dual feature, where you can take a dual photo with both front and back camera simultaneously for your Instagram story. 

BeReal made people more creative with their daily uploads, like having a stranger take it for you without them realizing that they took a photo of themselves as well. 

The controversy of BeReal happens when people share their BeReal on other platforms, like TikTok. One person shared that her Bereal went off while she was at a funeral, and she took it. People called her disrespectful and sought attention. 

Controversy is not necessarily bad; at the end of the day, some people actually seek it. When people share their BeReal on other platforms, because Bereal itself doesn’t get a lot of attention, it is because they are seeking controversy. 

The good thing is, you have BeReal for when you don’t want to deal with the controversy or judgment.

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