Over the last decade, the fashion industry has started to produce clothing targeting a wider variety of consumers and their body types. While in the past, it was nearly impossible for bigger people to dress fashionably according to their body shape, the emergence of body positivity movements has encouraged brands to challenge normative body sizes pushed by society, the media, and fashion itself.
Plus Size Fashion has been growing steadily enough to impact mainstream trends, with the message that all body types are beautiful. As a result, fast-fashion brands like H&M, Forever 21, and others have broadened their size range. However, there is still a long way to go; many Plus Size brands are too exclusive and expensive, while others carry so-called inclusive lines that only go until 3X sizes, leaving out a big portion of the population.
Why it is important to keep reminding brands about plus-sizes
Studies show that although, in the last years, the body positivity and inclusivity movements have been receiving a lot more visibility, almost 95% of teenage girls and 65% of boys are still suffering from body-shaming. Dieting is still very much engrained in our culture, and not from a medical perspective, but merely an esthetic one. Skinny still equals prettier, and prettier equals acceptance.
This is why finding fashion brands that cater to big bodies while being accessible for all budgets is not nearly as easy as it could be. There is still a long way to go, but the following brands have taken a step in the right direction.
With prices going from $100 and under and a size range up to 30, Torrid offers a huge selection of cute florals, activewear, and accessories for the season. Basics, denim, blouses, wide calf boots, and wide shoes are amongst shoppers’ favorite items.
With sizes ranging from 10 to 40, and average pricing of $100, this brand carries some of the best cozy knits for fall and winter. They also carry sleepwear, delicates, and shoes, and all of their pieces are designed specifically for big bodies, meaning that oversize does not mean baggy or frumpy.
Sweaters, puffy jackets, fall dresses, and sleepwear are some of the amazing and incredibly affordable items in this line. With sizes up to 30 and a price tag of $100 and less, this brand is sure to have something to offer from every style.
Cute jumpsuits, chic pants, plaid, striped, and florals are all included in their 2022 Fall selection. With prices going from $100 to $200 and a size range from 00 to 30, this brand is doing the work to have something cute and chic for every size and style.
Lots of pink and denim are in store for their new Fall collection. Khloé Kardashian’s brand has expanded to include dresses, onesies, and activewear to add everyday, casual staples to any wardrobe.