A new entrepreneur is entering the skincare market, and it’s…Brad Pitt? While we haven’t heard much about the actor’s interest in the industry, Pitt is coming out with his genderless Le Domaine brand in partnership with the Perrin family (the same vintners behind his Château Miraval wines).
Why skincare, though? Pitt says that ex-wife Gwyneth Paltrow’s debut of her own brand Goop was one of his motivations to create his own beauty line as well as Chateau Miraval, the winery he purchased with his most recent exes, Angelina Jolie.
The brand says all products are based on the antioxidant power of grapes, “Grape seeds are known to be rich in polyphenols which are molecules that have antioxidant and anti-inflammatory properties,” states Dr. Emily Wood, a board-certified dermatologist. Another study suggests that grape seed extracts might have benefits that support aging by reducing sun damage exposure- a large contributor to cell destruction.
While there is an extensive history of grape antioxidants being used in other established brands, Le Domaine separates itself by heavily researching which of the thirteen grape varieties grown on the Perrin family estate had the most relevant antioxidant properties.
“I know there are new products nearly every day that people are trying to launch, but if I hadn’t seen a real difference visually in my skin, we wouldn’t have bothered,” says Pitt in an exclusive interview with The Beauty Influencers.
Based on Le Domaine’s website, each bottle contains GSM10, a patent-pending blend made from grenache seeds and syrah seeds created by enology Professor Pierre-Louis Teissedre. It is said that these ingredients help to stop collagen destruction and balance the skin.
Developed by Professor Nicolas Lévy, ProGR3 is another active ingredient containing grapevine-derived resveratrol to combat any visible signs of aging. This compound came about from Professor Levy’s engagement with progeria- an extremely rare genetic disorder that speeds up aging in small children. This active ingredient will aim to keep the skin healthier and long-lasting.
The products include creams, butters, and serums that come in re-purposed parts of wine barrels. Also, each bottle ranges in cost between $80 to $385.
“I don’t want to be running from aging,” Pitt says while discussing the line with Vogue. “It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms.”
