Bud Light announces partnership with trans TikTok star Dylan Mulvaney, hoping to ‘authentically connect with audiences.’
On Saturday, the trans activist stated that the beer company sent packs of Bud Light featuring the influencer’s face to celebrate her milestone of “365 Days of Girlhood.” Mulvaney posted on Instagram showing excitement for this campaign:
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner”
People from all walks of life have spoken out about Dylan Mulvaney being the latest spokesperson for Bud Light, some are stoked about it while others are appalled. The announcement has gotten some backlash, specifically from republicans, who are describing the ad campaign as ‘another attempt to push gender propaganda.’
Conservative radio host Erick Erickson tweeted “Is the Bud Light thing an April Fool’s joke? I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”
Conservative commentator John Cardillo also spoke out on Twitter about his opinion on the matter, saying: “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
Actress Drew Barrymore, on the other hand, along with many other LGBTQ allies, has shown support for this partnership. She kneeled and hugged Mulvaney in solidarity during an interview last week.
Mulvaney has also received many positive comments on TikTok from her 10.8M followers, along with her 1.7M Instagram followers. Bud Light continues to follow through with the ad campaign despite all the negative backlash.
