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Classic 90’s makeup and fashion looks coming back into style in 2023

As far as beauty trends go, that’s exactly what this year is all about. Classic ’90s looks that involve smokey shadows and hints of metallic get softened and more lived-in for 2023. As far as skin goes, get ready to keep the focus going on maintaining healthier skin and adopting a more streamlined routine. One of these trends is vinyl lips. This trend is like a shiny latex dress—for your lips. “We’ve seen this look on the runways for Miu Miu and Moschino for good reason,” says makeup artist Jaleesa Jaikaran. Vinyl lips are a glossy step up from the masked lip balms and matte lipsticks that have dominated the beauty space for the last two or so years. 

The next trend making a comeback is what is called “soft goth”. At its core, the soft goth trend is an ode to the ’90s, but the 2023 trend is all about softening things up a bit. Try adding just one layer of black, plum, or brown eyeshadow rather than going in with a heavy application or building it up. Blend the shadows under and around the eyes, as Jaikaran recommends, and smudge some black eyeliner onto the lids for a more lived-in look. 

Adding Metallic accents is a current 90’s trend as well. You’ll have to dig out all of your chromes, coppers, rose golds, and silvers to achieve the look, but the beauty of this trend is that the degree of shine is completely customizable. Go heavy one day and light the next!

Other trends we might have hated as kids, such as bows, barrettes, and bangs, are all also making a comeback. Bangs are quite popular right now. If you’re looking to stay with the fashion/ beauty trends right now, it’s best to mimic your high school yearbook photo.


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