The fear of missing out plays a huge role in the beauty industry. Once a product goes viral or becomes a must-have, millions make it a goal to get their hands on it, one way or another. But keeping up with trends can become expensive, which is why people tend to seek out cheaper, comparable alternatives or “dupes”.
In simple terms, a beauty dupe is a product that mirrors the benefits, formulation, quality, and/or aesthetic of a more expensive one. Dupes make beauty more accessible and offer an affordable, simple starting point for people to experiment with.
As someone who occasionally wears makeup, I like trying out new products to see if they fit my routine, but I definitely don’t want to spend too much on something that I won’t use too often. That is why I made a small list of some popular luxury makeup brands and their affordable dupes that can liven up your daily makeup routine.
Concealer:
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| Product: Hourglass Vanish™ Concealer | Product: Flower Beauty Light Illusion Concealer |
| Price: $36 | Price: $11.99 |
Foundation:
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| Product: KVD Beauty Good Apple Lightweight Cream Foundation Balm | Product: Milani Cream-to-Powder Foundation |
| Price: $42.50 | Price: $11.99 |
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| Product: NARS Light Reflecting Foundation | Product: L’Oréal Infallible Fresh Wear 24HR Foundation |
| Price: $50 | Price: $15.99 |
Filter:
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| Product: Charlotte Tilbury Hollywood Flawless Filter | Product: e.l.f. Halo Glow Liquid Filter |
| Price: $49 | Price: $14 |
Lipstick:
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| Product: Charlotte Tilbury Matte Revolution Lipstick | Product: L’Oréal Colour Riche Matte Lipstick |
| Price: $35 | Price: $13.99 |
Primer:
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| Product: Tatcha The Silk Canvas Primer | Product: e.l.f. Poreless Putty Primer |
| Price: $54 | Price: $10 |
Bronzer:
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| Product: Charlotte Tilbury Airbrush Matte Bronzer | Product: NYX Professional Makeup Radiant Glow Bronzer |
| Price: $58 | Price: $10 |
Blush:
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| Product: NARS Liquid Blush | Product: SHEGLAM Bloom Dayglow Liquid Blush |
| Price: $30 | Price: $4.99 |
