• Home
  • Fashion
  • Gigi Hadid’s Guest In Residence Challenges Fast Fashion

Gigi Hadid’s Guest In Residence Challenges Fast Fashion

Supermodel Gigi Hadid has added a new title to her long list of accomplishments; founder and creative director of Guest In Residence. The brand officially launched on September 7th of this year, just a month after it was officially named. 

Initially, this launch seems quite predictable, as it follows the recent trend of celebrities flooding the market with brands tailored to whatever they are famous for. What started with Kylie Jenner capitalizing on her viral hyaluronic acid-filled lips has turned into celebrities everywhere selling makeup, skincare, and clothing. Do you want Hailey Bieber’s perfect skin, well, then buy her skincare line. Want Kim Kardashian’s perfect curves? She sells shapewear! The list goes on. 

Guest in Residence, in contrast, is a clothing brand full of colorful 100% cashmere loungewear, sweaters, and jackets with prices ranging from $195 to $745. In a culture of constant consumption, made possible by popular fast fashion brands like Shein selling clothes for a few dollars, the price range of Guest in Residence seems inaccessible. This was purposeful.  

In a statement posted earlier this week, Guest in Residence announced its mission. “We are guests on this planet and in our bodies. Guests in our clothes. Guests when we travel or step out of our comfort zone. We can even feel like guests to ourselves, navigating life while learning who we are,” the press release reads. “The one guarantee as a guest is that your trip isn’t permanent. Therefore, time is a guest’s ultimate luxury. We designed Guest In Residence with time in mind. While our own time may be finite, we set out to create future heirlooms, constructing pieces with integrity and intention. We hope our pieces represent well-lived lives for generations.”

Gigi Hadid emphasized this point in an interview with Jimmy Fallon. She talked about the importance of buying clothes with intention, underscoring the gravity of buying quality over quantity. She asked fans not to buy ten of her sweaters but to instead save up for only one. A sentiment that fundamentally challenges the dominant consumption patterns of Americans today. 


Join Our Mailing List

    Recent Articles

    A Run Down of the CFDA Awards: Who Won?

    The CFDA Fashion Awards happened last week on November 8th. This year the awards show proved to be extra extravagant as the organization celebrated its 60th anniversary. The night was incredibly sentimental as the industry’s icons were honored. The late fashion designer Virgil Ablouh was awarded with the Board of Trustees Award. The Special Anniversary Award went to the designer Jeffrey Banks who entered the industry in the 70s by working at Calvin Klein and Ralph Lauren. Among the icons in the fashion industry who were honored were “the stylist Patti Wilson, who will receive the Media Award in honor of Eugenia Sheppard, and Richard and Laurie Lynn Stark of Chrome Hearts, who are picking up the Geoffrey Beene Lifetime Achievement Award.

    Rihanna would like Beyonce to model for Savage x Fenty

    The Savage X Fenty Show has only just concluded, but Rihanna is already planning the next one. On Monday (November 14), the superstar revealed her dream A-lister for her show.
    “Beyoncé,” she stated matter-of-factly in an interview with E! News when asked the question. “I mean, Beyoncé got body. That would just trump everything for me.”
    Meanwhile, this year’s models ranged from Sheryl Lee Ralph, Taraji P. Henson, and RuPaul’s Drag Race fan favorite Kornbread “The Snack” Jete to Simu Liu, Winston Duke, and, rather controversially, Johnny Depp.

    Why are Plus Size People Always Left Out of Activewear Sizing and Advertising?

    Leggings and yoga pants are a part of this country’s cultural fabric. Especially once the pandemic hit, our jeans definitely got put on the back burner. Access to these workout garments were not always easy to find especially for plus size women. A 2016 study found that 37% of plus size women wore men’s clothing to work out in because of the lack of options. Size shouldn’t limit personal style and it definitely shouldn’t limit someone’s ability to wear comfortable clothes in their daily life.

    Style Guide: How to Dress up Your Winter Coat

    This winter is full of potential to serve up some fresh looks, but navigating all of the latest trends can be tricky. That’s why I’ve compiled a list of 3 coat trends to try and some tips for accessorizing them. First off, consider what type of coat you’re going to wear! Knowing what piece you’re styling around will be crucial to inform the rest of your styling decisions. For example, if you plan on dressing up a longer jacket, you would want all of your accent pieces to play into the shape and length of the coat; so if your coat is going to cover up your legs, then you might opt not to wear statement boots which would be hidden by the coat. If you’re struggling to decide what kind of jacket to wear, consider one of these!

    What Money Can’t Buy: Style

    Photos of wealthy celebrities in elaborate outfits litter Tiktok For You pages, Instagram feeds, and Twitter timelines. Although most celebrities have immense amounts of wealth and access to the exclusive world of fashion, few are upheld in online discourse as fashion icons. One of the most notable examples of this discrepancy is the Kardashion-Jenner family in comparison with supermodel Bella Hadid. Photos of Bella Hadid’s street style consistently go viral on the internet with young people everywhere immediately attempting to emulate her essence. In contrast, the Kardashian Jenner family, made up of five beautiful daughters, have had little to no impact on the fashion community at all. These two examples make one thing clear, fashion style, better explained as a unique sense of self-expression through clothing, is one thing money will never be able to buy.

    Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!