• Home
  • Fashion
  • Howard University student Tahir Murray is building on his family’s legacy with his own HBCU inspired luxury fashion brand, ‘LHP: Legacy. History. Pride.’

Howard University student Tahir Murray is building on his family’s legacy with his own HBCU inspired luxury fashion brand, ‘LHP: Legacy. History. Pride.’

In 1966, Ortner “Von” Murray immigrated to the United States from Trinidad and Tobago to pursue the American dream. He lived out his dream by becoming an entrepreneur and creating the iconic Von’s sneaker store in Queens, New York. Von’s son followed in his footsteps and created the School of Hard Knocks and Queen’s 7 T-shirt. Now, it’s time for Von’s grandson, 21-year-old senior at Howard University to continue on with the family legacy. 

Tahir Murray, who’s on track to obtain his bachelor’s degree in marketing this spring, created LHP: Legacy History Pride the summer before his junior year. He chose the name “to honor his third-generation entrepreneurial roots and to pay homage to all of the work that his grandfather and family had done, especially in the HBCU community.” 

The first Historically Black Colleges and Universities (HBCUs) were established in the 1800s, providing higher education opportunities for Black people. Admissions officers typically denied entry to Blacks who were seeking to attend traditional institutions due to segregation and discriminatory practices.

LHP: Legacy History Pride isn’t just a brand that’s about HBCUs, but is also inspired by the Divine 9, which is a group of nine Black Greek lettered organizations. Seven of the nine Divine 9 organizations were founded on the campus of Howard University including Alpha Kappa Alpha Sorority Inc., Delta Sigma Theta Sorority Inc., Omega Psi Phi Fraternity Inc., and Phi Beta Sigma Fraternity Inc. among other Black Greek letter organizations. 

Through his brand LHP: Legacy History Pride, Murray hopes to re-energize a passion for HBCUs, and hopes to inspire younger students to look at HBCUs as they consider their college careers. “Before I started LHP, there wasn’t anyone else in the market shining this type of light on HBCU culture through something I grew up on, which is fashion,” Murray shared. Murray has already been able to secure multiple partnerships with HBCUs, helping him to gain more attention for his brand that is set to make positive change. 

It’s been almost two years since Murray launched his brand, and it’s already caught the attention of Black professional athletes such as Chris Paul and NFL quarterback Cam Newton. Most notably, Paul was seen wearing a long-sleeved sweatshirt and gray shorts with the word “SPELLHOUSE” displayed on both items. “Spelhouse” is a common phrase used by students and alumni of Spelman and Morehouse colleges to describe the connection that the two HBCUs have.

Murray has also been fortunate enough to land in a Nike Campaign – which happens to be his favorite brand – which highlighted individuals who’ve studied at HBCUs. Murray and his family have a long history with Nike, as his grandfather, Ortner Murray, was the “first Black-owned business to have a Nike account in the United States.” 

However, through it all, Tahir has stayed clear on his path for achieving his goals. 

“Protecting the HBCU community and elevating the Black community has always been his No. 1 goal,” said Murray in an interview with Alex Williams for The Undefeated.

Murray is well on his way to keep going on his word as he works with the Atlanta HBCU Alumni Alliance, “an organization that hosts fundraisers and events to bring the HBCU community together and raise money for scholarships and funds for schools.” Additionally, Murray has also created the “All It Takes is One Scholarship”, which will provide scholarships to current HBCU students. 

Share:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Join Our Mailing List

    Recent Articles

    A Run Down of the CFDA Awards: Who Won?

    The CFDA Fashion Awards happened last week on November 8th. This year the awards show proved to be extra extravagant as the organization celebrated its 60th anniversary. The night was incredibly sentimental as the industry’s icons were honored. The late fashion designer Virgil Ablouh was awarded with the Board of Trustees Award. The Special Anniversary Award went to the designer Jeffrey Banks who entered the industry in the 70s by working at Calvin Klein and Ralph Lauren. Among the icons in the fashion industry who were honored were “the stylist Patti Wilson, who will receive the Media Award in honor of Eugenia Sheppard, and Richard and Laurie Lynn Stark of Chrome Hearts, who are picking up the Geoffrey Beene Lifetime Achievement Award.

    Rihanna would like Beyonce to model for Savage x Fenty

    The Savage X Fenty Show has only just concluded, but Rihanna is already planning the next one. On Monday (November 14), the superstar revealed her dream A-lister for her show.
    “Beyoncé,” she stated matter-of-factly in an interview with E! News when asked the question. “I mean, Beyoncé got body. That would just trump everything for me.”
    Meanwhile, this year’s models ranged from Sheryl Lee Ralph, Taraji P. Henson, and RuPaul’s Drag Race fan favorite Kornbread “The Snack” Jete to Simu Liu, Winston Duke, and, rather controversially, Johnny Depp.

    Why are Plus Size People Always Left Out of Activewear Sizing and Advertising?

    Leggings and yoga pants are a part of this country’s cultural fabric. Especially once the pandemic hit, our jeans definitely got put on the back burner. Access to these workout garments were not always easy to find especially for plus size women. A 2016 study found that 37% of plus size women wore men’s clothing to work out in because of the lack of options. Size shouldn’t limit personal style and it definitely shouldn’t limit someone’s ability to wear comfortable clothes in their daily life.

    Style Guide: How to Dress up Your Winter Coat

    This winter is full of potential to serve up some fresh looks, but navigating all of the latest trends can be tricky. That’s why I’ve compiled a list of 3 coat trends to try and some tips for accessorizing them. First off, consider what type of coat you’re going to wear! Knowing what piece you’re styling around will be crucial to inform the rest of your styling decisions. For example, if you plan on dressing up a longer jacket, you would want all of your accent pieces to play into the shape and length of the coat; so if your coat is going to cover up your legs, then you might opt not to wear statement boots which would be hidden by the coat. If you’re struggling to decide what kind of jacket to wear, consider one of these!

    What Money Can’t Buy: Style

    Photos of wealthy celebrities in elaborate outfits litter Tiktok For You pages, Instagram feeds, and Twitter timelines. Although most celebrities have immense amounts of wealth and access to the exclusive world of fashion, few are upheld in online discourse as fashion icons. One of the most notable examples of this discrepancy is the Kardashion-Jenner family in comparison with supermodel Bella Hadid. Photos of Bella Hadid’s street style consistently go viral on the internet with young people everywhere immediately attempting to emulate her essence. In contrast, the Kardashian Jenner family, made up of five beautiful daughters, have had little to no impact on the fashion community at all. These two examples make one thing clear, fashion style, better explained as a unique sense of self-expression through clothing, is one thing money will never be able to buy.

    Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!