Jones is a UK-based fashion designer who focuses on knitwear and sustainability. She started her brand in 2014, and the business continues to be run by her and her mother. She focuses on traditional craftsmanship including crochet and embroidery to create colorful and unique sweaters and accessories. She takes inspiration from her grandmother who taught her about “making something beautiful from nothing”.

She has made it a point to consciously address the issue of overconsumption and waste within the fashion industry. Jones also holds a variety of workshops in order to share methods for creating your own clothing at home. Her pieces have been featured in a wide variety of magazines, as well as The V&A’s Fashioned from Nature Exhibition and the Sustainable Thinking Exhibition. In 2016 she won the Selfrides Bright New Things Award, which she credits partially to her mentor Orsola De  Castro.