TikTok’s parent company, ByteDance, has launched a new app that is already gaining quite a lot of traction. As the intense debate on whether TikTok should be banned in fear that its privacy issues could result in sensitive data being filtered to the Chinese Communist Party, TikTok’s sister app is gaining more and more territory among influencers.
Lemon8 is a photo app that is, as many influencers have described it, “as if Instagram and Pinterest had a baby”. With an assortment of videos that look a lot like those posted on TikTok, the content users can find and post on the app tend to center around specific topics like beauty, fashion, food, travel, and wellness.
Lemon 8 doesn’t support vertical video scrolling, and influencers can use tags related to where they buy their products and how much they cost. As the new app leans more heavily toward influencer marketing, it includes a variety of content creation features, and a large number of creators are already using it to create what’s known as aesthetic content.
However, as viewers are increasingly more aware of posed spontaneity, the rate of aesthetic influencers is likely to decrease as more creators jump on board with more natural content, as this seems to be what viewers are demanding today; creators that are authentic with their followers.
For now, users that enjoy aesthetically pleasing curated content can find it on Lemon8 without any of the elements they dislike about Instagram. By searching for any topic they are interested in, users will find suggestions, get-ready-with-me, and DIY-style videos, and, more than anything else, perfectly posed, curated, and aesthetically pleasing content.