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Macy’s Announces the Return of its Icons of Style Campaign, Featuring 6 Black Designers

Department retailer Macy’s has announced the return of its Icons of Style campaign, featuring new seasonal collections from six Black designers for its private apparel brands. Working in collaboration with Macy’s, each designer will be creating a unique collection intended to engage diverse-owned brands that are moving the fashion industry forward. 

Areeayl Goodwin, GooGoo Atkins, Jerome LaMaar, Matthew Harris, Ade Samuel, and Stella & Blaise Bennett are the designers chosen for this year’s limited-edition seasonal collection. Their designs will include accessories, men’s outfits, plus-size, and gender-neutral capsule wardrobes, each reflecting the designer’s unique style. The pieces will be available via Macy’s e-commerce site and at select locations nationwide. The first collection is already available and the latest collections launching in July and October.     

HOME by Areeayl for I.N.C International Concepts

HOME by Areeayl for I.N.C International Concepts is inspired by the concept of “home and the peace it brings.” Areeayl found inspiration in her grandmother’s sudden passing to create a jewelry collection to redefine the meaning of home. The pieces in this collection have gold embellishments, intricate detailing, and African iconography. The concept behind them is to feel at home, grounded, special, and protected wherever you are. 

GooGoo for Bar III

This collection was conceived as a celebration of “curves and womanhood.” GooGoo discovered her passion for design by having to reinvent her wardrobe as there were such a few plus-size options.  Her capsule has a mix of bold prints with feminine accents and matching suits. She expressed that her collection is colorful and vibrant because she wants it to reflect her personality while designing a line that is intended for her followers and plus-sized body types. 

5:31 by JEROME LAMAAR for And Now This

This wardrobe is gender-fluid with a trendy spin. The collection features a carefree aesthetic for transitional pieces that include both day and nighttime wear. Jerome LaMaar expressed that they had a vision of balance between masculine and feminine energy, as they do not subscribe to gender norms. The pieces are intended to make everyone who wears them magical, loved, and happy. 

MATEO for I.N.C International Concepts

Bold and diverse, this collection pays tribute to its designer’s Jamaican heritage. Statement bags and shoes with pops of green and yellow are designed for people to feel empowered and beautiful when they wear them. 

Ade Samuel for I.N.C International Concepts

This capsule was designed for “the woman who wants to be the architect of her own look”. The collection features bold prints in blouses, suiting, and dresses in silky fabrics. The designer wanted to create an ethereal, sophisticated and feminine collection for consumers who wish to feel bold and empowered while also sexy and playful. 

Stella & Blaise for Epic Threads

Icons of Style 2022 wants everyone to feel included, and kids are no exception. This collection is a reimagining of children’s wear, with fashionable and fun pieces that are perfect to dress all day long, be it for school or a play date with friends. In this capsule, people can find tees and cozy sweaters in vibrant and energetic blueprints, and chill and relaxing purples. 

Durand Guion, vice president of Macy’s referred to this second installment of Icons of Style as a creative and visionary project where a group of Black excellent creatives gets to design one-of-a-kind pieces that are bold, diverse, and representative. 


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