The beauty world is abuzz with excitement as Marc Jacobs Beauty makes a grand entrance back onto the scene. Fans of the beloved Marc Jacobs’ cosmetics line have reason to celebrate after it quietly took a break in 2021.
Back then, the brand assured its loyal customers that the range wasn’t going away forever, but rather taking time to figure out the best path to serve its global audience. And now, the answer has arrived in the form of a strategic partnership with Coty, a beauty conglomerate boasting brands like Orveda, Gucci, and Covergirl in its impressive portfolio.
Marc Jacobs Beauty originally made its mark in 2013, capturing the attention of trendsetters and makeup artists alike. However, the line paused in 2021, leaving many wondering about its fate. This revival isn’t the first time Marc Jacobs and Coty have joined forces, as Coty has been the driving force behind Marc Jacobs Fragrances, including the highly successful Daisy franchise.
This move seems to be the logical next step, considering the two brands have been intertwined for a remarkable 20 years, and this extended collaboration is a testament to their shared success and boundless potential.
Sue Nabi, CEO of Coty, expressed her enthusiasm about the partnership: “The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential.”
This move not only marks the comeback of Marc Jacobs Beauty but also reinforces Coty’s position as a go-to partner for prestigious fashion houses and brands.
Beauty enthusiasts can look forward to experiencing this exciting new line in the next two to three years, according to Coty CEO Sue Y. Nabi.
Eric Marechalle, CEO of Marc Jacobs International, shared his excitement about this extended partnership, saying, ” Marc and I are pleased to add one of the most exciting categories of the Marc Jacobs brand to our long-successful partnership with Coty. Bringing Marc’s creative vision to life, in its entirety, is our constant goal, and Beauty plays a crucial role in delivering that to our consumers.”
While the specifics of the new beauty line are yet to be revealed due to the fresh contract, the assurance is clear: Marc Jacobs Beauty is back for good. The industry professionals and beauty aficionados who have longed for its return can now breathe a sigh of relief.
Mark your calendars, as the new licensing agreement has a 15-year span, with Marc Jacobs Beauty products expected to grace shelves in 2025. The wait for the brand’s re-launch is sure to be worth it, as fans anticipate the return of coveted items like felt eyeliners, lip lacquers, eyeshadows, and bronzers. The triumphant return of Marc Jacobs Beauty is a comeback story that beauty enthusiasts everywhere can’t wait to be a part of.
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