Mastercard has dropped its first music album, titled Priceless. The album, which is already available on Spotify and YouTube, features 10 original songs by 10 different artists from all around the world. Each track is meant to incorporate the melody of Mastercard’s brand sound in a unique way.
Mastercard collaborated with producer Niclas Molinder to find artists across different cultures, languages, and genres who could transform Mastercard’s melody into songs. The full album features tracks from up-and-coming artists including Michael Rice (U.K.), Shiraz (Lebanon), Good Harvest (Sweden), Alma Lake (Colombia/U.S.), Raees (Algeria), Tejas (India), Nadine Randle (U.K./Sweden), Tania (Australia), Elle B. (U.S.) and Amaya (Slovenia).
As part of their efforts to engage the younger generation of consumers, the finance firm teamed with Timbaland, who mentored creators as they remixed tracks. Mastercard will provide one-year memberships to the platform for up-and-coming creators from disenfranchised communities.
The album represents Mastercard’s latest rendition of its sonic branding identity, and it will be introduced at a launch party with partner Spotify. As a fellow global leader, Spotify is committed to supporting emerging artists by providing an even larger platform for them to connect with a huge global audience of listeners and fans.
Mastercard Chief Marketing & Communications Officer, Raja Rajamannar, voiced his excitement about this new project, saying:
“Our first-ever music album featuring the inspiring, original work of 10 rising artists takes our innovative sonic branding approach to an even higher, unmatched level.”
“From Algeria to Australia and Slovenia to Sweden, each of the artists integrated our melody into their songs and created something that we are all truly proud of! We hope others will enjoy these songs as much as we do.”
As part of the Beatclub collaboration, Mastercard will purchase and provide one-year memberships to the Beatclub platform to hundreds of up-and-coming creators from disenfranchised communities.
Timbaland also talked about this union, stating that this partnership was a natural fit given Mastercard and Beatclub’s mutual goal of supporting artists and the industry. Founded by Timbaland, Beatclub is a music platform for artists, producers, and songwriters that aims to provide unique support to emerging artists.
“Together we’re elevating emerging artists through the power of music and mentorship. Providing platforms, tools, and connections for creators to pursue their passions opens doors for countless artists to break into an industry that is often impenetrable,” Timbaland said.