• Home
  • Latest News
  • M&Ms to Replace ‘Spokescandies’ with Maya Rudolph Following Recent Controversy

M&Ms to Replace ‘Spokescandies’ with Maya Rudolph Following Recent Controversy

M&M’S decided to take a step back from its candy reps after causing outrage by making over the Green M&M and launching a new Purple M&M in honor of International Women’s Day.

The chocolate candy brand said in a statement Monday, “In the last year, we’ve made some changes to our beloved spokes candies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet.”

Since the changes were so polarizing, Mars has decided to take a break from spokes candies. Instead, the brand has tapped comedian and actress Maya Rudolph to represent the product.

During the Super Bowl, Rudolph will appear in an advertisement for M&M’s. In December, Mars announced that it would run an advertisement during the game. Some online speculated that the announcement was part of the brand’s Super Bowl campaign, while others criticized it for bowing to pressure. It was even Merriam-Webster that tweeted that “spokes candies” was not in the dictionary.

Last year, M&M unveiled a new look for all of its anthropomorphized chocolate characters to make them more relevant to young consumers.

The majority of the updates were subtle. In contrast, a change in Green’s shoes caused outrage on social media, with many remarking on how the character had lost his signature style. It has garnered over 20,000 signatures to “keep the green M&M sexy.” While M&M’S didn’t listen to the plea, the company noted in a statement on Monday that “even a candy’s shoes can be polarizing.” This “was the last thing M&M’S wanted since we’re all about bringing people together,” the statement added.

And then, in September, M&M’S announced another change: A new female character, Purple, was joining the lineup (but not actual bags of candy) in another effort to make the group of spokes candies more inclusive. Purple was recently deployed as part of a limited-edition pack of purple, brown, and green M&M’S — the colors of the female spokes candies — in honor of International Women’s Day.

That move prompted another round of criticism.

Jane Hwang, Global Vice President of M&M’S, previously told CNN that the reaction to Green’s change was “unprecedented” and that “we were incredibly overwhelmed.”

But, she said at the time, “now we know for certain that M&M’S is a cultural icon.”


Join Our Mailing List

    Recent Articles

    Silicon Valley’s Golden Age Fades as Big Tech Layoffs Continue

    It’s well known that the Big Tech companies that have dominated the internet have brought in billions of dollars over the years, allowing them to spend it on shocking salaries, beautiful offices, and smaller companies. The past year of rising interest rates and falling stock prices has caused a rumble in the industry, along with the San Francisco Bay region that it rules. Currently, there are tens of thousands of layoffs from many top tech companies, including Google, Microsoft, Amazon, and Facebook.

    Florida Rejects AP African American Studies Class

    A new Advanced Placement course on African American studies will not be offered in Florida’s high schools because it is not “historically accurate.” According to the letter sent last week, the Florida Department of Education informed the College Board, which administers AP exams, that it would not include the class in the state’s course directory. Rigorous A.P. courses allow high school students to obtain credit and advanced placement in college.

    Memphis Fire Department Fires Three Employees for Not Providing Aid to Tyre Nichols

    Memphis Fire Department has fired three employees after they failed to provide Tyre Nichols with a “sufficient patient assessment” after he was beaten by police officers. Robert Long and JaMichael Sandridge of the emergency medical services and Lt. Michelle Whitaker of the fire department were initially called to administer medical treatment to Nichols after he was said to be pepper sprayed.

    Lisa Loring, The Original Wednesday Addams Actress, Dies at 64

    Actress Lisa Loring, best known as the first actress to portray Wednesday Addams in the original 1960s “The Addams Family” sitcom, has died at the age of 64. According to a statement from Loring’s longtime agent Chris Carbaugh, Loring “passed away on Saturday surrounded by her family. Lisa was a very loving mother, grandmother and friend with a lifetime of amazing stories and experiences.”

    Kemp Declares State of Emergency in Georgia Over ‘Cop City’ Protests

    Georgia Following violent protests in Atlanta against the development of a police training complex and the killing by authorities of an environmental protester who is alleged to have shot a state trooper, Governor Brian Kemp issued a state of emergency on Thursday. Unless the governor extends it, the state of emergency, which permits the use of up to 1,000 National Guard troops to respond to episodes of social unrest, will remain until February 9. The Atlantic Public Safety Center, sometimes known as “Cop City,” is being built in Dekalb County’s South River Forest, and protesters are against it. When a protester was fatally shot during a SWAT raid on the “Defend the Atlanta Forest” group camp, the campaign received widespread notice last week.

    FDA Proposes Annual COVID Vaccine

    The Food and Drug Administration is asking an expert advisory panel to consider the frequency with which people should be boosted against COVID-19 and what those boosters should look like. The FDA also recommended that all vaccines, including initial and boosters, should address the same variants from now on.

    Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!