Naomi Osaka Launches Her Own Sports

The 24 year old tennis star Naomi Osaka leaves sports agency powerhouse IMG to
start one of her own.

Partnering with her long time sports agent, Stuart Duguid, the both are set to start a new
sports agency called Evolve. USA Today reports that the pair started discussing the
possibility of a new sports agency at the Tokyo Olympics.

“I’ve spent my career doing things my way, even when people told me that it wasn’t
what was expected or traditional,” Osaka told Sportico. “Evolve is the natural next step
in my journey as both an athlete and businesswoman, as well as a way to continue
being myself and doing things my way.”

Osaka also explained how her new sports agency will run more as a “small boutique”
that is women owned and “athlete driven.”

In conversation with Sportico, Duguid revealed Evolve may be open to signing a few
clients in addition to Osaka.

“This agency is about supporting the next generation of athletes who want to continue
building on the foundation laid by athletes like Naomi, but who are also doing things
their own way.”

Furthermore, Osaka told Sportico that she strongly believes “in the power athletes have
to use their platforms to drive meaningful business.”

Although the new clients of the agency have not yet been disclosed, USA Today reports
that Osaka has received an inquiry from Brooklyn Nets guard Kyrie Irving.

“”Yall got room over at your agency for hoopers. Just inquiring,” Irving wrote in a direct
tweet to Osaka, who responded with “always room.”

Being a four time Grand Slam champion, Osaka has made a name for herself not only
in the tennis world, but as an athlete overall. Osaka rose to the top after defeating
Serena Williams in the U.S. Open final in 2018. Soonnafter, she won the Australian
Open. She went on to win the U.S. OPen in 2020, and got second in the Australian
Open in 2021. Osaka is the current hight-paid female athlete in the world.

Osaka is also famous for the games she didn’t play in. In the 2021 French Open, she
famously withdrew from the competition due to mental health reasons. She quickly
became the face of a movement for athletes to prioritize their mental health.

The goal of opening this new sports agency, according to Girls United, is to grow
Osaka’s revenu from $50 million to $150 million annually.


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