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NFL and Skydance Media Form Joint Sports Content Studio

The NFL, its NFL Films division, and “Top Gun: Maverick” studio Skydance Media announced a partnership to create a premier global multi-sports production studio called Skydance Sports. The joint venture is slated to bring together some of the best storytellers in sports production history alongside a variety of scripted and unscripted sports content.

According to the NFL announcement Tuesday, NFL Films and Skydance, which is owned by David Ellison, will significantly expand multi-platform programming across sports in a broad range of formats for partners, fans, and viewers around the world.

“We feel this partnership truly matches two companies who are considered among the best at what they do,” said NFL chief media and business officer Brian Rolapp, who praised the studio’s role in the industry. “Combining the unscripted expertise and storytelling of NFL Films with Skydance’s leadership position in TV, film, animation, and other areas will create the leading sports content studio in the world.”

“We could not be prouder to partner with the NFL to build Skydance Sports into the premiere global sports content studio. Being in business with the most prestigious and far-reaching brands in sport is an honor, and the opportunities for storytelling, consumer resonance, and success are endless,” added Ellison. “With the power and expertise of the NFL, NFL Films, and Skydance Media, Skydance Sports is poised to deliver some of the most compelling sports content of our generation.”

Both Skydance and the NFL have made substantial investments in the joint venture. While little is currently known about the platform’s inaugural properties and their respective mediums, expectations on Skydance’s end are high. Skydance had a profitable year with the $1.5 billion grossing “Top Gun” sequel, which has gone down as the biggest release in Paramount Pictures’ history. What we do know about Skydance Sports’ first projects is that there is going to be a soccer docuseries called “Good Rivals” and the “anticipated Ben Affleck-Matt Damon reunion” on a film about Nike’s tireless pursuit of a Michael Jordan endorsement deal.


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