The 2023 Super Bowl is going to be unlike any other before it: this will be the first game in nearly a decade that won’t be sponsored by Pepsi, rather being sponsored by Apple Music, but better yet, it will be Rihanna’s first time performing for the Super Bowl halftime show. Fans were ecstatic on September 25 when Apple Music, the NFL, and Rihanna herself, announced on social media that she would be taking the stage during next year’s big game.
People are incredibly excited that she is getting this well-deserved opportunity to shine. After all, she is an icon, both in the worlds of fashion and music, so it is fitting that she would be chosen to ignite sports fans and non-fans alike for the game of the year. Her impact on fashion, music, and really just pop culture, in general, makes her an excellent choice. Her music has been on the top 100 more than anyone, spare the Beatles and Mariah Carey. It’s exactly this sort of influence that had NPR’s Jenny Gathright refer to her as “the 21st century’s most influential musician.”
It’s hard not to get excited about the 2023 halftime show when it has such a wildly successful and talented performer taking the stage. While trying to recount the impact of Rihanna’s influence on music, Gathright explained that “her music draws influence from a lot of different genres; you’ve got rock, you’ve got trap, dance music, all of this stuff, but they all kind of just get subsumed under the new genre that she created that is ‘Rihanna.’” Because of her unique vocal tone and versatile style fluctuations, Gathright credits her with creating her own sort of style of music. She has shaped modern pop music in her vision.
Her work is constantly topping charts and being celebrated. It’s that sort of withstanding success that the NFL looks for its halftime performer headliner. Someone that anyone could point to and go, “oh, I know them.” By having a star that everybody can support, they basically guarantee high ratings for the halftime show by getting more people beyond just football fans to tune in to the game.