• Home
  • Sports
  • NFL Announces Rihanna Will Perform the 2023 Super Bowl Halftime Show

NFL Announces Rihanna Will Perform the 2023 Super Bowl Halftime Show

The 2023 Super Bowl is going to be unlike any other before it: this will be the first game in nearly a decade that won’t be sponsored by Pepsi, rather being sponsored by Apple Music, but better yet, it will be Rihanna’s first time performing for the Super Bowl halftime show. Fans were ecstatic on September 25 when Apple Music, the NFL, and Rihanna herself, announced on social media that she would be taking the stage during next year’s big game.

People are incredibly excited that she is getting this well-deserved opportunity to shine. After all, she is an icon, both in the worlds of fashion and music, so it is fitting that she would be chosen to ignite sports fans and non-fans alike for the game of the year. Her impact on fashion, music, and really just pop culture, in general, makes her an excellent choice. Her music has been on the top 100 more than anyone, spare the Beatles and Mariah Carey. It’s exactly this sort of influence that had NPR’s Jenny Gathright refer to her as “the 21st century’s most influential musician.”

It’s hard not to get excited about the 2023 halftime show when it has such a wildly successful and talented performer taking the stage. While trying to recount the impact of Rihanna’s influence on music, Gathright explained that “her music draws influence from a lot of different genres; you’ve got rock, you’ve got trap, dance music, all of this stuff, but they all kind of just get subsumed under the new genre that she created that is ‘Rihanna.’” Because of her unique vocal tone and versatile style fluctuations, Gathright credits her with creating her own sort of style of music. She has shaped modern pop music in her vision.

Her work is constantly topping charts and being celebrated. It’s that sort of withstanding success that the NFL looks for its halftime performer headliner. Someone that anyone could point to and go, “oh, I know them.” By having a star that everybody can support, they basically guarantee high ratings for the halftime show by getting more people beyond just football fans to tune in to the game.


Join Our Mailing List

    Recent Articles

    How the Youth Sports Industry Misleads Parents

    It isn’t uncommon for young athletes to dream big. Any youth devoted to their sport will eagerly tell you their ambitions of playing in the big leagues, mimicking the roar of the crowds as they score that buzzer-beating shot. But in the face of reality, we intuitively know that those childhood dreams rarely come true, and the data backs that up: according to the NCAA, there are 10 million high school athletes in the US compared to just over 400,000 college athletes across all sports. At the professional level, that number is drastically smaller. So why do youth training camps and similar programs in the youth sports industry continue to peddle parental fantasies about their children as future professional athletes?

    Iran Pressures Players To Sing National Anthem During World Cup

    Earlier this week, Iran’s National Soccer Team remained silent while the Iranian national anthem played at their game against England. The team is currently under scrutiny, as the world watches them maneuver how to represent both their country and their people in the midst of violent domestic crackdowns.

    Buffalo Bills Win Thanksgiving Day Game Against Detroit Lions

    Yesterday’s big Thanksgiving day game was nothing if not exciting. The game was an epic showdown between the Buffalo Bills and the Detroit Lions. Though the Lions seemed to have the upper hand throughout the game, by the start of the fourth quarter the tides turned, thanks to an epic play by the Buffalo team’s Josh Allen, who won them the game.

    Ohio St. Apologizes to MSU Hockey Player Over Racial Slurs

    Ohio State University athletic director Gene Smith has issued a formal apology to Michigan State University hockey forward Jagger Joshua after he accused a Buckeyes player of hurling a racial slur “multiple times” at him during a game earlier this month. According to Joshua, who is Black and plays for MSU’s Spartans team, the racist incident happened on Nov. 11, when OSU visited East Lansing and lost 4-3. While Joshua did not specify the exact words said to him on the ice, the Buckeyes player allegedly responsible for the abuse has been identified as forward Kamil Sadlocha.

    Saudi Arabia’s victory over Argentina is the greatest upset in World Cup history

    The two times world cup winner Argentina, 1978 and 1986, was stuck by a surprise of a different type in Qatar 2022. La Albiceleste wrote history this year in a different way. Argentina 2-1 defeat by Saudi Arabia in their group C match is the greatest upset in world cup history.
    La Albiceleste the Argentina football team is led by Lionel Messi, is ranked third in the world, was unbeaten for three years, and among the teams that were predicted to win this year’s tournament. Everyone expected Argentina to win against Saudi Arabia since there is a 48 difference in their world ranking.

    Ronaldo Leaves Manchester United; Fined 50,000 Pounds

    One week after Cristiano Ronaldo’s explosive interview with Piers Morgan, Manchester United officially terminated Ronaldo’s contract a year early. In the interview, Ronaldo aired his frustrations with his former employer Manchester United, expressed his lack of respect for Man Unt’s head coach, and caused much speculation from fans about his future on the team.

    Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!