Message From the Designers:
Created by Spocka Summa and Lex Effects, Winner’s Circle Lifestyle is more than just a brand. We are a lifestyle company that expresses our creativity through event coordination, clothing design and so much more. The logo’s name is $ho$ha, meaning “Winners” in Japanese and as a growing brand we aspire to motivate young individuals and help them realize that anyone can be a winner as long as they truly believe in themselves. The most important thing in life is doing what you love, despite all else. Winning is a state of mind and once you obtain that, your dreams will always be within reach. “Are you down for the win?”
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With months upon months of worldwide stay-at-home orders in early 2020, everyone’s daily wardrobe seemed to shift from business casual to comfy casual, with the classic quarantine uniform consisting of sweats and a sweatshirt, with the occasional change into a nice shirt for the odd Zoom meeting. However, while the Covid-19 pandemic is still happening, the importance of fashion in day-to-day life has luckily reemerged, with a clear influence of the pandemic ‘fashion’ appearing in mainstream looks now.