A new music video for Olivia Rodrigo’s latest hit “Get Him Back!” has quickly taken the internet by storm. Fans have been wowed by the fast-paced visuals of the music video, where multiple copies of the singer-songwriter are consumed in fiery conflicting emotions—some exacting revenge on an ex and others dreaming up ways to win him back.
According to the press release, the video was directed in Los Angeles by Jack Begert and shot with the new 5x Telephoto camera on iPhone 15 Pro Max. The video’s visuals were obtained thanks to the iPhone 15 Pro Max’s powerful camera upgrades that are reportedly “the equivalent of seven pro lenses.” Unsurprisingly, the music video doubled as promotional material for the iPhone 15 Pro Max, which launched simultaneously alongside the video.
“Get Him Back!” is the third music video to be released from Rodrigo’s recent sophomore album Guts. Rodrigo briefly recounted the challenges she faced during her collaborative songwriting session with Apple Music’s Zane Lowe just last week.
“We wrote a song that I didn’t like and I had a total breakdown. I was like, ‘God, I can’t write songs. I’m so bad at this. I don’t want to,’ whatever, being really negative. Then we took a break and we came back and we wrote ‘get him back,’ and it’s one of my favorite songs,” said Rodrigo.
“So just goes to show you, just never give up. Yeah, super fun to write. I really like the chorus. It feels sticky to me and it feels like something that I would want a crowd to sing.”
In another interview with Rolling Stone, Rodrigo remarked that Guts is a large departure from her previous album Sour, whose themes centered around heartbreak.
“This album encapsulates growing up and figuring yourself out in the world, and the awkwardness of that,” said Rodrigo. “I feel myself growing leaps and bounds.”
Following the music video’s release, Rodrigo performed “Get Him Back!” alongside “Vampire” at the 2023 VMA ceremony. A performance that further solidified her status as a rising star in the music industry, promising an exciting future filled with innovation, creativity, and personal growth, much like the artist herself.