• Home
  • Beauty
  • SKKN BY KIM, Kim Kardashian’s Newest Beauty Line

SKKN BY KIM, Kim Kardashian’s Newest Beauty Line

As if Kim Kardashian didn’t already have enough on her plate, in comes skincare. The reality star, model, media personality, and businesswoman launched her newest project, SKKN BY KIM, on June 21. The launch also signified a rebranding as Kardashian’s beauty line was formerly known as KKW.

After over one year of filing to trademark SKKN BY KIM, Kardashian finally announced the line via Instagram on June 1. It wouldn’t be a Kardashian announcement without backlash, and her post surely came with such. While many scoffed at the cost and extensiveness of the line, others have noted that the collection is indicative of Kardashian’s beauty dedication.

The new line is described as “A New Era of Skincare” which was inspired by Kardashian’s struggle with psoriasis.

“Sitting at the intersection of elevated simplicity and innovative science, SKKN BY KIM’s nine-product ritual was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-quality skincare,” states the website.

The nine-product line is composed of a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C8 serum, eye cream, face cream, oil drops, and finally, night oil.

In true Kim fashion, the entire collection is packaged in beautiful neutral tones that are meant to look gorgeous on any vanity. On her Instagram stories, she mentioned that her former husband, Kayne West, was a huge help in designing her products. “I always give credit where credit is due,” she said. “My creative process wouldn’t have been complete without Kanye.”

The complete nine-step collection may be purchased for $575. Each product is also available for individual purchase if you aren’t looking to house the entirety. In an effort to reduce resources, SKKN BY KIM products are refillable and are packaged inside recycled materials.


Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Join Our Mailing List

    Recent Articles

    e.l.f. Beauty Stock Is Booming 

    One of the most affordable makeup brands on the market, e.l.f., was founded in 2004 in Oakland, California with the goal of “selling premium cosmetics” for only a dollar. Through the 2010 era of YouTube beauty gurus like Bethany Mota, the popularity of the brand skyrocketed as tweens and teens jumped to get their hands on all the products they could at an extremely reasonable price point.

    Ulta Beauty Launches Digital Innovation Fund

    The largest beauty retailer in the United States has just announced the official launch of Prisma Ventures, a digital innovation that will invest $20 million in technology startups. The main objective behind this launch is to encourage long-term partnerships by providing these tech startups an insight into Ulta’s expertise and resources. Fund participants will receive access to Ulta Beauty’s innovation team, consumer insights, and in-market testing opportunities.

    Why Tanning Lotion Is Better Than
    Actual Sun Tanning

    I’m sure most people out there love being outside in the sun and getting tan. There’s nothing wrong with going outside to get some vitamin D! But if you love tanning and do it frequently, that’s when the issue starts to arise. Being outside in the sun too long or frequently, without any form of sun protection is dangerous. So if you want to get tan, the best thing for you to do is get some tanning lotion.

    Signs That Your Makeup Products Have Gone Bad

    Chances are that in your makeup drawer right now, there is no doubt at least one product that has been sitting there for at least 5 years that you still haven’t thrown out. For the higher price point of some luxury products, it makes sense that it’s harder to part with that $30 mascara after only a few months. While a lot of cosmetic items will most likely be fine to use after the expiration date, some can form bacteria more easily the longer you wait, possibly leading to infections on your skin or eyes. 

    Idris and Sabrina Elba Launch S’able Labs Skin Care

    Actor Idris and wife Sabrina Elba have officially launched their new genderless skincare brand called S’able Labs with three products made entirely with natural ingredients from East Africa. “We’re really at the ethos of inside-out. We believe people that feel good, do good…in whatever aspect that is,” Sabrina states. “You need to look after yourself in order to be a better partner,” adds Idris.

    Zendaya Reveals Blonde Hair on Instagram

    Earlier this year, Zendaya decided to abandon her dark locks, and she went for a honey shade, which looked pretty amazing on her. Ever since then, we had not seen any more pictures of her new style until a couple of hours ago when she shared a story on Instagram, flaunting her new haircut. The Euphoria star uploaded an Instagram video captioned “I feel like I just cut my hair…” The video was only up for a few hours, but it had fans raving about her new look and taking screenshots to share on social media.

    Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!