Canadian retailer Joe Fresh opened his first flagship store in NYC just three years ago, and has since then made a name for him as a brand that is affordable and trendy. To celebrate the launch of his new e-commerce website in the USA, Fresh recruited Sophia Bush a loved actress and activist to design a t-shirt for the brand. Not long after Bush became the face of the #TurnColorOn campaign, a marketing campaign meant to focus on the color saturated collections. The actress, who is known for being a hard core activist, gave insight into what the people at Joe Fresh were thinking designing this t-shirt: “When [the people at Joe Fresh] were talking about launching this online experience, the general consensus was: ‘Look, that’s cool, but what don’t we launch for a reason. Why don’t we really do some good for the world.’” The end result? A Sophia Bush original with 100% of the proceeds going to the Human Rights Campaign, a civil rights organization fighting for the equality of lesbians, gays, bisexuals and transgender Americans. “Everyone should be able to love who they love, and sadly, we’re still fighting legislation that’s trying to marginalize equality,” said the actress. “I hate that certain people are treated differently than others just because of who they love. In this world that is full of such strife and war and poverty, where we see people struggling, what is the point of wasting a moment criticizing who somebody loves?” The concept of Bush’s design is simple yet full of meaning, “all kisses are created equal, and love should never be divided.” Sophia Bush, you have done it again. #YouGoGirl!
Cottage core fashion essentials for this summer
Cottage Core has been taking over the fashion world with fun, fresh, and flirty pieces. I compiled some essentials for the perfect cottage core summer wardrobe!