Spotify is looking to continue expanding within the African continent in order to reach its milestone of one billion customers. Not to mention the growing number of artists from Africa that are reaching international recognition. It only made sense for the company to make it home for it’s 85 new markets.
Earlier in the year Spotify expanded its reach to thirty-eight countries in Africa, some of which include: Cameroon, Chad, Gambia and Estwani. Before the last expansion, Spotify was only available in a few select African countries which include, South Africa, Morocco, Egypt and Algeria.
This news was not only exciting for existing Spotify users but for African artists as well. It meant that there would be a tangible way for them to track the amount of streams they receive each month. In addition to their monthly listener count and helping them gain more streams among other benefits.
Along with the announcement of their expansion, Spotify also addressed how they intended on handling the form of payment issue. Spotify almost doubled its footprint across the continent to win over the telecom companies. Phiona Okumu, Spotify’s head of music for Sub-Saharan Africa, revealed some of the other ways the company planned on solving the issue. One of the companies Spotify is partnering with is Safaricom. A telecom operator that owns M-Pesa. A program that is used to send money, save, borrow and make payments for goods and services.
The challenge for other music streaming apps is to make sure they can keep up with Spotify and its growing number of users.
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