And she’s at it again! There’s no stopping her from her great successes of music, to movies, to clothes. It’s reported that after Madonna’s huge success with her lifestyle brand Material Girl (juniors label for Macy’s) she will be launching a second brand, Truth or Dare by Madonna. Don’t let the name fool you because the label will actually be aimed towards “grown-up” women customers from ages 27 to 50. Hmm should we be expecting those cone bras and crazy fish nets to come back? I mean we can kind of get a hint of what great stylish clothing she’s going to make for her customers just by the name, but it doesn’t exactly sound like a “grown-up” line. Just like her line Material Girl, she will be collaborating with licensing giant Iconix Brand group, and what’s exciting is this line won’t just be sold in Macy’s. Truth or Dare by Madonna is said to launch in 2012 starting with a fragrance followed by accessories like footwear, handbags, and underwear that will show her “real” passion for fashion! There’s no way after all this excitement we shouldn’t expect a clothing line to release from the label. We will be waiting to see what’s in store.

Article By
Rosa Cisneros