Walking the Green Carpet at Eco Fashion Week 2012

April 16th, 2012   admin   Fashion, Uncategorized Tags: , , ,

Eco Fashion Week founder Myriam LaRoche with models wearing organic and recyclable materials
Fashion stands for a variety of things; lifestyles, religions, personalities and much more in between. In Vancouver last week, it stood for sustainability. The 4th annual Eco Fashion Week took place from April 10th-12th in British Columbia and was attended by a collection of influential fashion icons, designers, stylists, sales representatives and a host of editors from Elle and other publications. Founder of Eco Fashion Week, Myriam LaRoche kicked off the week by leading the press conference that preceded the opening cocktail soiree, trying to instill the values of sustainable fashion into attendees. “The goal of ECO Fashion Week is to bring tools to the industry and to educate the consumer. We want to challenge the status quo.” With fair-trade agreements for materials and completely organic fabrics, they did just that.
A fashion show is just a fashion show until it represents more than that. Wednesday April 11th brought an entire day of runway, showcasing organic and recyclable fashion from Value Village with designs by Sarah La Greca, Deanna Palkowski and the founder herself, Myriam LaRoche. These designs featured fair-trade knitwear, naturally dyed fabric skirts and candy-wrapper handbags. The styles combined the use of recyclable and organic materials with the idea of second-hand fabrics. Eco Fashion Week encourages attendees to be “proud to wear second-hand materials” and to bring their own bags to stores. These are all practices that are fairly easy, and let’s not forget – cheaper!
Seminar day featured a great selection of speakers from various non-profits and companies to convey the ideas behind Eco Fashion Week in a logically-ordered presentation. Drew De Panicis of the Canadian Textile Recovery Effort (CTRE) spoke about the need to generate awareness and drive action toward recovering textiles from Canadian landfills and incinerators including pre and post-consumer garments, fabrics and pieces which contribute to 4% of landfills equaling thousands of pounds every year. Amelia Ufford of DeBrand, an end-of-life product management company, Eco Fashion Week founder Myriam LaRoche about the value of making educated and conscious decisions, Anny Leclerc about sourcing products to meet customer needs while maintaining a commitment to the company’s values, Laura Lalonde of Indigenous about the promise to use only eco-friendly materials and paying fair wages and opportunities for artisans in the developing world and to wrap it up, Dave Olson of Hootsuite about how eco-minded fashion designers, buyers and media can use social media tools to share their story and build an audience while strengthening their brand recognition and loyalty.
Overall, the idea of sustainability is to protect and flourish the land that has been here so many years before us. With education and conscious decision-making, the steps to be taken are not that taxing. As a culture, imagine how much we could thrive if we all worked together.

Tote bag made of Blow Pop wrappers
For more information, photos and links to designers’ websites,
visit http://ecofashion-week.com/
Article by Katie Campo

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