YSL’s new social network savvy eye shadow palette

July 17th, 2012   admin   Uncategorized Tags: , , , , , ,

Yves Saint Laurent beauty shows that they “like” their fans by releasing an eyeshadow palette inspired by Facebook. The design and colors choice “[weave] together the now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design.”

The name of the palette is called Pure Chromatics Devoted to Fans. These palettes will be released on July 19th on YSL’s Beauty Facebook page and only 1650 are being produced.   Those exclusive fans who will purchase the palette will be receiving privileges that include exclusive information, perks and services through their Facebook feed and in the store.

Many other beauty labels have been taking advantage of social media as a way to connect with their customers.  For example, brands such as Clinique and Bobbi Brown increase their Facebook “likes” by free sampling campaigns. France’s Commerical Director of Facebook, Damien Vincent, said “We are honored that a prestigious brand such as Yves Saint Laurent resumes Facebook color codes to launch a unique product destined for his fans.”

Written by:
Amanda Pun

 

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