Tag: Milennial

Greenwashing: When Marketing is More Important than the Environment

Greenwashing: When Marketing is More Important than the Environment

Environmental awareness and sustainability have been a growing movement recently, and the push for brands to focus their marketing and branding domains on these issues has been higher than ever. However, even though eco-friendly actions have become more popular, many beauty brands have not hopped on this bandwagon. At least not in a sincere way.

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