Tag: REM Beauty

Op-Ed: All Celebrity Cosmetic Brands Are Not Created Equal

Op-Ed: All Celebrity Cosmetic Brands Are Not Created Equal

There is no end to celebrity cosmetic brands. After celebrities like Rihanna and Kylie Jenner made their way into the cosmetic world and their brands, shortly after, became successes, it wasn’t too long until other celebrities followed in their footsteps. Almost every celebrity has tried to find their way into the very competitive and crowded beauty and cosmetic industry. Celebrities like Selena Gomez, Harry Styles, and even baseball player Alex Rodriguez have tried to launch their beauty brands in hopes that they will have success. However, although many of them did find success with dabbling in the cosmetic industry, many also failed tremendously, tanking their overall brand.

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