Tag: TIRTIR

When Korean Beauty Meets Skin Tone Diversity in Global Market

When Korean Beauty Meets Skin Tone Diversity in Global Market

When Miss Darcei, an African American beauty influencer, opened a PR package from TIRTIR, a Korean cosmetic brand, she discovered that the foundation’s darkest shade was nowhere near her skin tone. This was not a new experience for her; she had previously received PR packages from other K-Beauty brands, such as Hera and Kahi, and, […]

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