Tag: Vine

The TikTok Effect

The TikTok Effect

When an artist releases a song, the new normal is to promote that song via TikTok. Let’s call this the ‘TikTok effect’. This effect can gauge how popular a song could potentially be. Once a song is tied to a challenge, its popularity skyrockets. From “Old Town Road” by Lil Nas X to “Wild Side” by Normani, the TikTok effect has had success for these.

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