The CW collaborates with WWE in five-year deal

The CW Network will officially become the home of WWE NXT, a program that showcases wrestling’s up-and-coming stars, following the completion of a five-year deal. This addition is the latest in the CW’s growing roster of live sports, including Inside the NFL, and the NASCAR Xfinity Series airing in 2025.

According to the press release, the network will air 52 live weekly events throughout the season with the CW.

President of The CW Network Dennis Miller and WWE President Nick Khan both shared their excitement at the completed deal in separate statements, remarking that NXT was a “perfect fit” for the network.

“We are thrilled to welcome the WWE brand into the CW Sports portfolio as they play an integral role in our mission to bring live sporting events to the network year-round,” said Miller. 

“WWE NXT is a perfect fit for The CW thanks to its dynamic young talent featuring the hottest rising stars in the sport and exhilarating, unpredictable weekly events. The passion and engagement of WWE’s fanbase is unmatched, and we are eager to grow that audience as WWE NXT’s new home on broadcast television.”

WWE NXT was launched in 2012 by WWE Chief Content Officer Paul “Triple H” Levesque. Featuring primarily young talent in the wrestling world, NXT is popular among young adults 18 and older. Recently, the network ranked number 1 in cable primetime on Tuesday nights with an average viewership up by 30% among adults 18-49.

“The CW has made impressive moves over the past year with its live sports programming schedule,” said Khan. “It’s a truly exciting opportunity to expand NXT’s audience by bringing the show to broadcast television for the first time in NXT’s history.”

Fans won’t have to wait long to see NXT in its new home, when it officially airs on The CW in October 2024.


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