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TikToker, Tabitha Brown, Launches New Vegan Line with Target

Last week, Target Corporation announced an ongoing partnership with author, actress, and social media phenomenon Tabitha Brown. The launch also includes four limited-time-only collections that will launch over the next year. Tabitha Brown, who is recognized for her daily dose of encouragement, teams up with Target to deliver positive well-being to guests through her vibrant and inspiring style. The collections include categories across apparel, swim, accessories, home and office, food and kitchenware, entertaining and more. Starting Sunday, January 8th, Target guests are able to shop the first collection of more than 75 apparel, swim, and accessories items — with most items being under $30 — on Target.com and in most Target stores while supplies last.


With her joyful words of encouragement, Brown has been an influencer partner for Target for two years, inspiring guests and team members alike. As part of Target’s Racial Equity Action and Change (REACH) commitment, this partnership is another way the retailer continues to support Black-owned businesses and partner with Black creators and designers.

“At Target, bringing joy to our guests is at the heart of everything we do. Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive, and affordable style for all,” says Jill Sando, executive vice president, and chief merchandising officer at Target. “We’ve had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited-time collections that we know guests will love.”

Tabitha Brown has said, “As a small-town girl, I grew up with big dreams, and now, those dreams have become a reality. Target made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love, and optimism to their everyday lives.”

In addition to being an actress, author, vegan chef, and social media personality, Tabitha Brown is also a Grammy Award-winning producer. TikTok’s top 10 creators in 2020 named her one of their top 10 creators for her viral videos that spread joy irresistibly, and she has a loyal audience of nearly 5 million fans. Brown currently stars in a YouTube original kids’ show, appears on Showtime’s “The Chi” regularly, co-owns a vegan restaurant, and authored “Feeding the Soul” (2021).

Featuring apparel, swimwear, and accessories in vibrant hues and bold patterns, the first Tabitha Brown for Target collection is available in sizes XXS-4X. Prices range from $10-$44, and the collection will be available on Target.com and at most Target stores starting January 8, as well as through Target’s Drive Up and Order Pickup options for same-day pickup.

To check out the collection, click here!


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