From BLACKPINK to BTS, it can be difficult for freshly debuted kpop groups to grow in popularity in their earlier stages. While it is common for the K-pop industry to pump out as many groups as possible, it can be difficult for listeners to keep up with bombardment of various groups. However, if you’re wondering which new K-pop songs to add to your playlist, here are the best ones for 2023.
PURPLE KISS is a six member girl group under RBW Entertainment consisting of Na Goeun, Dosie, Ireh, Yuki, Chaein, and Swan. On March 15, 2021, the kpop group debuted with their mini album Into Violet. While the group has been on hiatus, they recently released their new single Sweet Juice. The song brings in a strong production set-up as well as a sultry yet haunting tone that sets itself apart from the traditional upbeat, bubbly aesthetic most kpop groups present.
퍼플키스(PURPLE KISS) ‘Sweet Juice’ MV Performance Video
NewJeans is a five member girl group under ADOR and HYBE Labels consisting of the members Minji, Hanni, Danielle, Haerin, and Hyein. The group debuted in July 2022 with the single “Attention,” followed shortly afterwards by two other singles, “Hype Boy” and “Cookie”. In 2023, NewJeans released their first single album OMG which popularized the group with the songs “OMG” and “Ditto.”
NewJeans (뉴진스) ‘OMG’ Official MV (Performance ver.1)
Fifty Fifty is a four member girl group consisting of Saena, Aran, Keena, and Sio. The group debuted on November 18, 2022 with the single “Higher” from their first extended play The Fifty. The viral TikTok song “Cupid” quickly made the girl group the top fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart within fours.
FIFTY FIFTY (피프티피프티) – ‘Cupid’ Official MV