In recent years, the social media platform ‘TikTok’ has captured the hearts and attention spans of individuals of all ages- children, teenagers, and even adults. The platform allows for users to share videos of both short and longer lengths, and most of these videos are accompanied by music. Not only can creators on the platform choose someone else’s song to share with their videos, but they also have the option to share an original audio with music they created.
TikTok creates a space for its users to discover new music everyday because many artists use the platform to promote their work. Users find their new favorite artists simply by scrolling through fifteen second videos. Those fifteen seconds easily turn into the full three minutes of the song by the press of a couple buttons, and a new song is easily discovered. Instead of having to wait a few days for individuals to listen to your music over the radio or find it on a streaming platform, a song could go viral in just seconds on TikTok. Especially when well-known creators on the app use a song, it is introduced to all of their fans, and continuously shared amongst users.
Before you know it, millions of users have discovered a song and turned it into an instant hit. Tiktok helps listeners to see the individual behind the music and connect with them in a deeper way. Not only do we continue to love their music, but we begin to love the artist and their personality as well. Along with learning about the artist deeper, there is also more room for the artist to be able to interact with their fans alongside promoting their music. Users can share a video with a certain song, and the artist can comment on or reshare the video, easily connecting with their listeners via TikTok.
With the major rise of TikTok, we have also witnessed the major rise of new artists making their way into the industry because of the platform. Promotion of artists and songs is made simple with the world of social media, with TikTok paving the way to an entire new music industry.
