What was once something relegated to the “bonus features” section of a DVD is now becoming one of the ways filmmakers are combating the increase in AI-generated content. Studios have begun to focus on releasing behind-the-scenes footage as “proof” that their content was created by humans.
With the introduction of programs that can create fully AI-generated characters to act in TV and film and streaming services like Disney+ pushing AI-generating narrative tools, some studios and filmmakers are constantly trying to reassure fans that their content is made without any assistance from artificial intelligence. One of the ways this is being done is through the use of behind-the-scenes footage. Releasing clips showcasing the work behind the production of a film helps build credibility and highlights the project’s authenticity. Additionally, scenes showing actors making mistakes, commonly known as “blooper reels”, help viewers see the process of film production in a relatable and, most importantly, human way.
This type of footage builds trust with the viewer, especially at a time when AI-generated content seems to be everywhere. Unfortunately, AI is already trying to keep up with this method, generating its own versions of behind-the-scenes content. AI videos claiming to show “never-before-seen” behind-the-scenes footage from classic movies like Titanic, Harry Potter, and Home Alone have gained popularity online. While there are still some easy signs viewers can use to distinguish AI videos from the real thing, advancements are constantly being made in artificial intelligence technology that will keep making it harder for viewers to trust what they see on and off the big screen.
Using behind-the-scenes footage as proof isn’t the only action filmmakers are taking to fight against AI-generated content. Sharp-eyed fans have spotted lines in film credits with statements like “No AI was involved in the making of this film” and “All content made by humans”. Similar statements have been made in the credits of television shows and online videos, like those found on YouTube.
What steps will filmmakers take next to ensure viewers know AI had no part in their film and retain viewer trust? Only time will tell.
