Beauty
Everyone online has seen the trend. A girl, recording on TikTok, starts doing her makeup while talking about her life. Whether it be her weekend plans, a breakup or a pimple on her chin, we are all obsessed with the gossip. It’s not about just getting ready, it’s the whole...
Most girls have had that moment of finishing up your makeup and wondering: I feel like I’m missing something? Maybe you add a bit more sparkle to your eyelids or refresh that gloss on your lips, but, for me, there’s always one answer to complete the look – more blush....
I’ve been thinking about cutting bangs for a while, and the other day I decided to just go for it. I took out a pair of scissors and cut them right then, right there. It’s not unusual for me; I often give myself these DIY haircuts. When I casually mention...
The recent resurgence of body glitter online has had many of those with beauty and fashion interests flocking to join. Body glitter initially became a popular item during the early 2000s before briefly petering out of pop culture over the years. That said, the item has made a comeback thanks...
Lip filler. Plumping gloss. Lip flip. Injectables. Everyone is obsessed with securing a lush, new pout. Lip filler has officially reached a global market value of $1.45 billion, and is expected to continue rising over the next five years. This is fueled by social media and influencer trends, promising a...
Dear Beauty Brands, We see you just launched a new set of darker foundation shades, congrats! The new campaign? Loved the diversity – and how it’s just in time for your quarterly sales goals! Sure, it looks like progress, but most of the effort seems reserved for the marketing department. ...
One of my friends recently called me in a panic, completely distraught over the discovery of her first gray hair. My mom can remember the first time she noticed wrinkles around her eyes. My aunt always mentions how lucky I am to still have some “bounce” to my skin. We...
The beauty industry has expanded since the creation of the internet and social media, due to being one of the most frequented topics by online users. Thanks to the internet, it has become even easier for makeup tips and tricks to be learnt and products from across the globe to...
I never thought a tube of mascara mattered much – until I needed it to. I mean it’s silly in theory, but doing my makeup each morning gives me a reason to start the day. And no, it isn’t about wanting to look different – it is a time that...
Let’s be real, most celebrities have plastic surgery – it’s whether or not they admit it is the question. In today’s age, everyone seems to be obsessed with authenticity, yet so many famous faces won’t admit that those faces are well…fake. They influence almost every aspect of our beauty standards,...
A bare face seems to be the new bold look. Whether it be Pamela Anderson walking the red carpet or Alicia Keys on magazine covers, celebrities everywhere are ditching makeup. Even on social media you seen influencers embracing the #WokeUpLikeThis selfie. The messaging behind this is one of reclaiming natural...
The beauty industry has maintained itself as one of the most profitable industries in the world, and for good reason. That said, it’s dedicated consumers for decades have mostly been women. Recent years have seen a gradual effort to move beyond products designed for women only, but these efforts still...
