Beauty

Skin cycling is a new practice in skincare that is rapidly gaining popularity. The goal of this dermatologist-approved regimen is to reduce the possibility of irritation or over-exfoliation while maximizing the benefits of potent skincare components. The goal of skin cycling is to carefully alternate active ingredients in your skincare...

The beauty business has long faced criticism for its limited portrayal of skin tones, frequently favoring lighter complexions while ignoring the diversity of its clientele around the world. However there has been a significant shift in favor of inclusivity in recent years, with cosmetic firms at last accepting a range...

Prada Beauty announced Thursday morning that global pop star Sabrina Carpenter would be their new Global Ambassador. This new partnership comes ahead of the singer-songwriter’s upcoming fall tour. Prada Beauty is the newest makeup branch for the world-famous luxury fashion brand. Launched in 2023, Prada Beauty focuses on combining luxury...

Global cosmetics brand Maybelline New York announced Shay Mitchell as its new global brand ambassador late Wednesday evening. “A champion of self-expression and a true creative powerhouse, Mitchell will bring her unapologetic self to Maybelline New York as she begins her global ambassador role,” said Maybelline in the press release....

The digital world is always changing, and rapid gratification is the norm, thus the beauty business is seeing a seismic shift towards real-time innovation and interaction. The industry is changing to suit the expectations of a fast-paced, hyperconnected environment where immediacy is crucial, from product creation to customer encounters. In...

Makeup is a big part of life in today’s day and age. People wear makeup for multiple reasons, whether it’s a night out or working the day shift. However, not everyone can afford or have the opportunity to buy the high-end makeup luxury stores have to offer. That being said,...

When the Olympics come around, what’s on viewers’ minds? Who’ll represent the U.S.? Probably. Beauty products? Probably not. Olympic athletes think about these products for multiple reasons: making sure they don’t burn if they compete outdoors, or looking nice throughout their performance. Here are the products some Olympians use! Simone...

Beauty standards are extremely prevalent and well spoken regarding women. Women have to keep up with the standards and look a certain way. When it comes to men, there is a slight difference in standards and how they are held. Through history, the beauty standards of men have evolved immensely....

Recently, on social media, there has been an influx of young children going crazy over skincare products. This craze has been focused on the store Sephora, where tweens and even children are shopping for and then using skincare products that are not meant for their age.  Self-care routines, especially skincare...

Creating self-care routines is essential to living a healthy life. Beauty routines are involved in this. Having the right steps in your beauty routine will positively impact your overall sense of self-care, additionally, you will know you are taking care of your skin.  In 2024, there are an incredible number...

With the ever-increasing presence of social media, trends are constantly appearing and changing rapidly. Some recent beauty trends include glass skin, lip oils, natural makeup, and even Chappell Roan’s makeup look. Even a few months ago, the trends were different, with ‘Mob Wife’ and coquette being very popular.  As time...

In the last few decades, beauty standards have become extremely prevalent in the media, and throughout the world. This is largely credited to new technology, which has formed a worldwide, instant connection between people anywhere at any time.  Snapchat, the picture-sharing social media app, was released in 2011. Through this...

Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!