Global beauty brand Dior has ventured out into the wellness space with the opening of a permanent spa in New York City. The spa aims to give each customer a personal experience with in-depth skincare plans and offerings, including cryotherapy, ultrasonic exfoliation, and microdermabrasion.
It’s the latest effort from beauty brands stepping into the wellness industry. Wellness has always been an area that the beauty industry has dipped into, with many beauty products being used in skincare. Additionally, the recent focus on more sustainable and natural ingredients in beauty products could also be seen as a step towards integration into the wellness industry.
It is unclear how profitable Dior’s new spa will be, but if it does do well with its consumer base, it would not be a surprise if other brands follow up with something similar. The beauty brands in the past have had partnerships with spas, especially ones within the luxury hotel industry.
Regardless, combining the beauty industry with the wellness industry seems like a collaboration that has been waiting to happen. Both industries have similar goals, wanting their customers to have a comfortable experience and love their bodies.
Consumers will only have to wait and see. That said, with how sizable the push beauty brands have been towards wellness, customers should expect to see more spas like Dior’s to pop up in the future.
