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Google’s New AI Makeup Filters Set a Dangerous Precedent

AI is influencing beauty in a big way thanks to Google Meet’s latest feature. Launched on October 8th, Google Meet unveiled the latest update to its Touch Up Mode, which was unveiled last year. This update includes advanced AI filters that can touch up a person’s facial features and lighting in real time during a meeting. Unlike typical filters that make a person look unnaturally smoothed out, these new features hope to make these filters seem as natural as possible.

This feature is available on both desktop and mobile versions of Google Meet, to account types, including Workspace Business Standard and Plus, Enterprise Starter, Standard, and Plus, Education Plus, Teaching and Learning add-on, Enterprise Essentials, and Google One premium subscribers.

This isn’t the first time AI has been used to enhance the capability of beauty filters. While many of those filters have been used by influencers and other online creators on social apps like Instagram, TikTok, and more, Google’s use of them on Google Meet showcases a more practical use for businesses.

This feature aims to help remote workers appear more professional during calls and save time. That said, with similar filters that are as seamless and beautifying as Google Meet’s, problems are sure to arise. More people would be using these features to give employers a part of themselves that is manufactured or unrealistic to their actual working selves.

It’s a point that many could use to undermine remote workers, considering how adamant many businesses were with in-person work mandates.

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