Artificial intelligence has rapidly been on the path of integrating with nearly every industry in recent years, and the fashion industry is no exception. Despite the outcry from many within its consumer base, fashion brands have shown no hesitation in incorporating AI in their business practices.
This is likely due to how the industry has focused on personalization in a customer’s shopping experience. The way customers shop has changed. While brand recognition is still a major driving force, newer shoppers are buying clothes for personal style or to follow trends. A more personalized experience is guaranteed to keep customers coming back.
Fashion brands see AI as a perfect tool to use for the shopping experience. It’s easier than ever before to see the trends in how customers shop and then recommend products that might correspond with their habits. AI makes that process faster and more streamlined.
This technology isn’t just limited to the fashion industry. Most major online retailers are incorporating similar technology to give customers a personalized experience. Outside of the retail space, most concerningly, AI has found itself within the creative process in fashion brands.
While most art produced using AI was quick to spring backlash from customers, it seems increasingly more likely that AI art is overtaking artistic jobs early in the production process, like concept art.
Despite the talent and dedication it takes to be a concept artist, companies are finding themselves more willing to use AI instead of paying artists to due these roles simply due to the speed the technology can produce images, no matter the quality.
It is troubling, but like with other industries, AI isn’t going anywhere anytime soon.
