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Is Sports Betting Too Lucrative For The Industry To Let It Go?

If anyone were to look at the sports industry within the United States, they would be quick to find the prevalence of sports betting within its economy. Whether it’s online or on TV, advertisements for a variety of sports betting platforms are everywhere. The recent sports betting Super Bowl ad has fully cemented itself as a part of the mainstream.

Its persistent problem, more so than in years before, mainly because the age of sports betters is getting younger and younger. According to the 2023 National Council on Problem Gambling report, 49% of American men by the age of 17 had gambled that year. Since then, sports gambling amongst high schoolers has risen to between 60 and 80 percent. That said, an exact number is still uncertain.

Even so, to call Sports betting lucrative would be an understatement. In 2024 alone, Sports betting made an annual $13.71 billion in revenue. It has become a crucial revenue stream for the sports industry, directly from fan participation. While there has been an increase in industry criticism, many within the sports betting industry have an incentive to keep the industry alive and well. 

But like any type of gambling, it takes a toll on a person’s relationships and finances, and with how young sports betting participation has gotten, it has become harder for those in the industry to look away. Sports betting is too strong an industry to see go away completely, but checks and balances are absolutely needed to keep underage players from playing.

Those within the industry need to work with state politicians to make initiatives that ban underage betters before this grows into an even larger problem.

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