Selena Gomez’s cosmetic brand, Rare Beauty, has just launched a new perfume, Rare Eau de Parfum, and the scent has been described as gourmand, thanks to its caramel, pistachio and vanilla profiles. Many are raving about debut perfume, but fail to realize it’s more than just a scent. This is a breakthrough in the beauty world.
The product design is inspired by Selena Gomez’s own experience publicly living with lupus. A condition that, among other things, impacts her hand movement and strength. This perfume bottle is designed for people with hand dexterity issues by requiring less movement than a traditional bottle during application.
The beauty world tends to overlook the needs of people with limited hand movement, making this product revolutionary in accessibility. Rare Beauty, for two years, worked closely with hand therapists to create a product that not only smells good, but can be used by all. This extensive work ensures that everyone, no matter hand dexterity, is able to wear her fresh, new fragrance.
The perfume is in an ergonomic bottle which means it is designed to fit comfortably in only one hand. The spray mechanism requires little pressure, keeping in mind people who struggle with hand strength. It also features a twist to lock cap, which keeps the lid securely in place, which is important for users with fine motor challenges.
Rare Beauty, with this new perfume, continues to make steps in the accessibility world. It is an example of how a thoughtful design can take your product from good to great. The message also becomes more impactful as it draws on Gomez’s own personal experiences. With the introduction of this design, hopefully more beauty brands begin to notice how certain disabilities impact all areas of life – even wearing perfume.
