A recent makeup stunt by global tech company Apple has many consumers wondering if the company is venturing into the Beauty industry. While it certainly looks promising, the Apple blush compact seems to be just promotional material for the new MacBook Neo.
It’s emblematic of companies like Apple to appeal to a certain female demographic. That isn’t to say women have never bought Apple products. Female consumers in the techspace have been slowly climbing since the early 2000s. Apple has always been a company that has prioritized the aesthetics of its hardware.
Women have largely been one of the primary audiences in the beauty and fashion industries, so a campaign to bring more of that audience in to buy Apple products is unsurprising. That said, to say that tech companies aren’t in the beauty space at all would be a lie. Amazon, arguably the world’s largest tech and e-commerce company, has been increasing its influence in the field in recent years. The recent opening of the Amazon Luxury stores has made it only more evident.
As physical storefront sales continue to be eclipsed by the ease of access of e-commerce sites, companies like Amazon are guaranteed to gain more power. Additionally, with how strenuous the economy has gotten for businesses, many beauty companies may have to rely on these online retailers for sales.
This is a scenario that is affecting all industries, not just beauty, leading to a scenario that might lead to these companies buying out beauty brands until there is hardly any competition.
