For the last couple of months, we’ve all heard Kendrick Lamar’s thunderous chant of “mustard” on the hit song: TV Off. Heinz even used the music for their mustard commercial last month. How did the perfect Hot Dog condiment begin to flourish these previous couple of years?
Formerly a Greco-Roman medicine, mustard is thought to have its origins in Ancient Egypt, where it was reported that the Pharaohs loved it, even going so far as to have it in their tombs. The popularity of the plant spread like wildfire. The condiment was in high demand for its versatility. It could be used for culinary practices, preservatives, health benefits, and creative applications.
It’s hard to imagine that mustard was originally orange. So, where did the condiment get its iconic hue? Enter turmeric, a spice that American settlers cultivated. This little addition helped continue mustard’s use during the Age of Exploration in the 18th Century, resulting in its vibrant yellow color. The rest is history.
In the 19th Century, European entrepreneurs like Maurice Grey, Antoine Poupon, and Jeremiah Coleman helped solidify commercial mustard production. Brands such as Grey Poupon, Coleman, and Heinz gave the condiment global recognition, which has continued to sustain its relevance worldwide.
Whether you get Honey Mustard, Dijon, or Spicy Brown, the condiment has proved to be a beloved sauce. Its versatility matches its popularity, which is a walking supply and demand.
